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Council Post: Consumer Data Privacy: Why We Need A (Single) Federal Law - Forbes

Council Post: Consumer Data Privacy: Why We Need A (Single) Federal Law - Forbes | The CYDigital Blog | Scoop.it
The transition to GDPR in Europe has prompted the discussion of consumer data privacy regulation in the U.S. First moves came in the form of the California Consumer Privacy Act (CCPA), formally adopted in June 2018, now set to become law throughout the state on January 1, 2020.

The CCPA makes it easier for consumers to file lawsuits against companies in the event of a data breach and also empowers the California attorney general’s office to levy fines against companies that don’t follow the new stipulations. And because the CCPA is retroactive -- in that companies must identify consumer data sold in the 12 months running up to January 1, 2020 -- it’s imperative for organizations to make immediate preparations.

And here’s what the industry needs to know about that scenario: When it comes to compliance, one federal law is what we need. For organizations transacting with consumers in the digital space, having to comply with 50 distinct data privacy laws would amount to a logistical nightmare, crippling efficient operational processes and causing the user experience to suffer.
CYDigital/marteq.io's insight:

The CCPA is not enough to force the Feds hand, but as more states adopt the basic tenets, watch it snowball.

 

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The American Data Dissemination Act (FTC-ADDA)

The American Data Dissemination Act (FTC-ADDA) | The CYDigital Blog | Scoop.it
Sen. Marco Rubio has introduced federal data privacy legislation entitled the American Data Dissemination Act (FTC-ADDA). The FTC-ADDA would require the Federal Trade Commission to submit detailed recommendations for privacy requirements that Congress could impose on various companies. If Congress fails to act on the recommendations within two years, Rubio’s bill would enable the FTC to put into effect its own rules. In short, Rubio’s bill puts the FTC in the driver’s seat on the long journey to data security.
CYDigital/marteq.io's insight:

The States will force the hand of the Congress to take action, so we're closing in on federal legislation.

 

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Privacy and data protection an opportunity, says entrepreneur - ComputerWeekly

Privacy and data protection should not just be viewed as legal and technical compliance topics, according to James Aschberger, founder and CEO at One.Thing.Less, who says they present an opportunity to embrace, engage and build trust with customers.

“From our experience, companies do not take advantage of what the topic could bring. Often, that is left to the legal department to sort out. It is as a reactive, defensive kind of topic, instead of an opportunity to have a discussion about how this can be used as a competitive advantage and to build trust,” he told Computer Weekly.
CYDigital/marteq.io's insight:

Solicit trust, and you shall receive.

 

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Facebook lets select researchers access 'privacy-protected' data - VentureBeat

Facebook lets select researchers access 'privacy-protected' data - VentureBeat | The CYDigital Blog | Scoop.it
Facebook today announced the recipients of a grant that offers access to “privacy-protected” data from a fraction of the network’s billions of monthly active users around the world. The more than 60 researchers from 30 institutions across 11 countries were selected by two partner organizations, Social Science One and the Social Science Research Council (SSRC). Facebook says it won’t play a role in directing their findings in order to ensure the independence of the research.
CYDigital/marteq.io's insight:

Timing, timing, timing.

 

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Will Netflix eventually monetize its user data? -ctpost

Will Netflix eventually monetize its user data? -ctpost | The CYDigital Blog | Scoop.it
Based on all we know about Silicon Valley’s aggressive monetization of user data, what else could Netflix do, beyond product integration, with this valuable information?

Netflix logs everything you have ever watched and how you watch – every time you pause, what programs you consider watching but choose not to and when you’re most likely to binge on “Friends” reruns.

When linked to website trackers, Netflix could, for example, cross-reference that viewing data with your social media accounts, your purchasing habits, your search history and even your emails.

In the age of surveillance capitalism, such data could be worth a fortune to marketers, political campaigns and advertisers.

As far as we know, Netflix has not started using its data to track us online, package us to marketers or cross-reference our private messages (even though Facebook has provided Netflix access to this information). And I doubt Netflix will violate its core brand by incorporating ads into its interface. Partnering with or acquiring a marketing firm to suffuse every subscriber’s online experiences with micro-targeted ads seems more likely.
CYDigital/marteq.io's insight:

Only law can stop this. Otherwise, it's all theirs.

 

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InWara's Quarterly Report: Is The Blockchain-Crypto Space Off to a Good Start This Year?

InWara's Quarterly Report: Is The Blockchain-Crypto Space Off to a Good Start This Year? | The CYDigital Blog | Scoop.it
CYDigital/marteq.io's insight:

If you discount the ridiculous nature of the market last year, the answer is a resounding yes.

 

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Data Ownership – Not Waiting for the Lawyers

Data Ownership – Not Waiting for the Lawyers | The CYDigital Blog | Scoop.it
There was a fascinating article in a recent US print edition of the Financial Times. It was titled, “Patients take control of their medical data”. Here is the quote that almost took my breath away:

“It [a new data platform collecting medical data] now has 1,200 users on its platform and has entered into research partnerships with pharma and health companies including Johnson & Johnson and Medtronic, as well as the Food and Drug Administration, the US medicines regulator.”

And the next paragraph:

“For Richie Etwaru, the solution is to offer people legal title over their data.”

That last part is awesome. While privacy companies and regulators in the US waffle on about how to cope with GDPR and other privacy issues, private firms are quietly building up treasure troves of data that have strings attached. Those strings provide an ‘out’ clause for the consumer (that’s you and me) that creates the raw data. On their (our) behalf the platform owner licenses the use of consumer data for a fee, partly reimbursed to the consumer.
CYDigital/marteq.io's insight:

DOABLE! CYDigital's DDR and corresponding Dapp makes this happen!!!

 

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Amazon Lied About Giving Alexa Listeners Customer Details?

Amazon Lied About Giving Alexa Listeners Customer Details? | The CYDigital Blog | Scoop.it
Amazon team members speaking under the conditions of anonymity have now come forward to reveal that Alexa Data Services employees listening in on Alexa interactions are granted access to customer location data, Bloomberg reports. Specifically, the recordings that the employees listen to are associated with longitude and latitude data, corresponding to the user's location when the interaction occurred.

CYDigital/marteq.io's insight:

If true, the greatest of all privacy violation (outside of physical peeping).

 

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Will the US Adopt a National Privacy Law?

Will the US Adopt a National Privacy Law? | The CYDigital Blog | Scoop.it
Recently, however, the industry has started to rethink that view. As abuses of data by major tech companies have come to light, Silicon Valley leaders have come to fear that data privacy legislation may be inevitable and have moved from a posture of opposing all legislation to seeking to shape the new regime. At the same time, the nation's first state-level generally applicable data privacy law, the California Consumer Privacy Act (CCPA), is scheduled to take effect in 2020. Several other states have proposed similar data privacy laws, causing businesses to grapple with the fact that they may shortly need to comply with a patchwork of complicated and conflicting state-level regulations.

CYDigital/marteq.io's insight:

It's coming, which means a real shift in thinking. Make the shift now.

 

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Getting real with the value exchange | WARC

Getting real with the value exchange | WARC | The CYDigital Blog | Scoop.it
But for all the focus on gathering, managing and activating data, the question few stop to ask is: Is all this worthwhile? Often the efforts at targeting and personalisation “may only have the effect of improving a tactic on a media plan, with limited success in boosting more important brand health or business metrics,” they suggest.
CYDigital/marteq.io's insight:

For the most part, it isn't! Marketers need to capture attention at the specific moment in time where the Consumer is making a decision, and all the data in the world won't give you that insight. The only path to success is if the Consumer advises you of their decision.

 

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Council Post: How Tokens Are Shaking Up Industries And Creating New Economies

Council Post: How Tokens Are Shaking Up Industries And Creating New Economies | The CYDigital Blog | Scoop.it
Some of the most interesting innovations around tokens are evident in personal data. 

Despite public concern about the privacy of their data, many people are keen to share their medical data to further develop medical innovation as it relates to complex health conditions. This is evidenced by the apps built on Apple's Research Kit being responsible for high numbers of consumer participants in medical research, leading to increased medical insights into complex and understudied health conditions. 

But it follows that health consumers are keen to not only share their health data but also be compensated financially. Embleema has created a blockchain network that allows patients to offer their own medical data to medical researchers in return for real-world evidence (RWE) tokens. This has the impact of accelerating medical research, particularly in regard to creating new medication. 
CYDigital/marteq.io's insight:

Tokens are the only means by which consumers can be compensated for their data.

 

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Customers More Likely to Join Loyalty Programs That Collect Minimal Info

Customers More Likely to Join Loyalty Programs That Collect Minimal Info | The CYDigital Blog | Scoop.it
More businesses are adopting customer loyalty programs because it is much easier to deploy. But a new report has revealed Americans are more cautious when it comes to joining a loyalty program.
A survey conducted by The Harris Poll on behalf of Wilbur says 76% of Americans are more likely to join a program which collects only their name and phone number. An almost equal number (71%) said they would be less likely to join a rewards program which collects personal information. This includes address, account information, and other sensitive data.

These two data points highlight the growing concern Americans have about their personal information. As increasing number of organizations report data security breaches, consumers are leerier about who they hand out their information to.
CYDigital/marteq.io's insight:

That's a significant percentage. Even if they're off by half, it's a huge difference maker.

 

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Instead of taking our data, some companies ask nicely for it

Instead of taking our data, some companies ask nicely for it | The CYDigital Blog | Scoop.it
Eager for more personalization and consumer trust, companies are increasingly turning to zero-party data, according to Forrester. In a November report, the research firm said that 57% of consumers would share data in exchange for personalized offers. By next year, 15% of global brands will be collecting zero-party data.

In the meantime, the advertising industry could gain more trust among consumers by proactively adopting zero-party data and other privacy-protecting practices. At a time when third-party data usage is only growing, making data volunteerism an appealing business model will depend upon giving consumers clear incentives to volunteer the data that advertisers want, through rewards, unlocked paywalls, or other benefits. It will also depend upon building more trust through transparency. The companies themselves will need to volunteer more of their own data too, including what, exactly, they’re doing with ours.
CYDigital/marteq.io's insight:

Consumers ARE willing to exchange data for value! Make the offer, and viola!

 

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Major Browsers to Prevent Disabling of Click Tracking Privacy Risk

Major Browsers to Prevent Disabling of Click Tracking Privacy Risk | The CYDigital Blog | Scoop.it
Newer versions of Chrome, Safari, and Opera will no longer allow you to disable hyperlink auditing, which is a concern for those seeking maximum privacy. While some of these browsers previously allowed you to disable this feature, newer versions are going in the opposite direction.
CYDigital/marteq.io's insight:

Going in the wrong direction.

 

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Advertising & Marketing in the USA - Lexology

Advertising & Marketing in the USA - Lexology | The CYDigital Blog | Scoop.it
A structured guide to advertising & marketing in USA
CYDigital/marteq.io's insight:

An excellent summary of regulations governing advertising and marketing in the U.S., and includes a section on privacy. For other countries...

 

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New Internet Explorer Exploit Could Threaten Your Cryptocurrency Stash

New Internet Explorer Exploit Could Threaten Your Cryptocurrency Stash | The CYDigital Blog | Scoop.it
With that said, there is a surprisingly large number of cryptocurrency owners that use old computer hardware for cold storage. Should this wallet be connected to the internet on a device with Internet Explorer as the default browser, then this wallet could potentially be extracted by an attacker under the right conditions.
CYDigital/marteq.io's insight:

Moral of the story: please don't use your internal hard drive as your cold storage device!

 

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The data brokers quietly buying and selling your personal information

The data brokers quietly buying and selling your personal information | The CYDigital Blog | Scoop.it
Thanks to a new Vermont law requiring companies that buy and sell third-party personal data to register with the Secretary of State, we’ve been able to assemble a list of 121 data brokers operating in the U.S. It’s a rare, rough glimpse into a bustling economy that operates largely in the shadows, and often with few rules.
CYDigital/marteq.io's insight:

And the crazy thing is: this is not a comprehensive list.

 

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Get paid for your data? California weighs landmark tech law

Get paid for your data? California weighs landmark tech law | The CYDigital Blog | Scoop.it
During his State of the State address last month, California Gov. Gavin Newsom made a brief, if bold, promise.

“California’s consumers should be able to share in the wealth that is created from their data,” said Newsom, who went on to add that his team was working up a proposal for what he called a "data dividend." 

The term was simple, self-explanatory and puzzling.

A law that would compensate consumers for the use of their data by tech monoliths such as Google and Facebook, who make billions off this information, is so novel it would be a national and indeed global first.

But as appealing as a data dividend might sound, data privacy experts say it is far more easily announced than implemented.
CYDigital/marteq.io's insight:

CYDigitial has started discussions with the State of CA about this program.

 

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Total Reinsurance Capital Drops in 2018, but Alternative Capital Keeps Rising: Willis Re

Total Reinsurance Capital Drops in 2018, but Alternative Capital Keeps Rising: Willis Re | The CYDigital Blog | Scoop.it
Sen. State Sen. Hannah-Beth Jackson, D-Santa Barbara, introduced Senate Bill 561. Her bill would expand a consumer’s rights to bring a civil action for damages.

Companies that collect personal information should be paying close attention to SB 561, according to Anne Kelley, a partner in the Walnut Creek, Calif. law office of Newmeyer & Dillion, who practices in construction litigation and insurance coverage matters.

“It would really open the doors for litigation under the CCPA,” Kelley said.

The current version of the CCPA, set to go into effect in 2020, enables a limited private right of action. Individuals can bring a lawsuit if there’s been a data breach and a company isn’t using reasonable security measures to protect information being gathered. If SB 561 passes as it’s currently worded, then any violation of CCPA will give individuals a private right of action.
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Privacy, Mine: the Right of Individual Persons, Not of the Data | Linux Journal

Privacy, Mine: the Right of Individual Persons, Not of the Data | Linux Journal | The CYDigital Blog | Scoop.it
  • Privacy pertains to the person; “privacy” is the state of being free from public attention and unwanted intrusion.
  • Data is not privacy, but data from or about a person can be private or not private depending on how it’s used, who is using it and who has control of it.
  • In the digital world, a person’s privacy policy is like the clothing that one puts on to signal what data they consider private and what is not private.
  • The companies (sites, apps and so on) that respect a person’s privacy will build relationships with that person over time.
  • The accumulation of trust over time incentivizes good behavior by both parties, to preserve value and not lose it instantly.
CYDigital/marteq.io's insight:

Utopian. 

 

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Website Users Willing to Exchange Privacy for Better CX

Website Users Willing to Exchange Privacy for Better CX | The CYDigital Blog | Scoop.it
Sitel recently conducted a survey and found that consumers (about 33 percent) are most willing to share their personal information with companies in the banking and financial services industry for a better customer experience, but less willing with travel (17.92 percent), hospitality (15.92 percent) or retail (15.33 percent) companies. “While there's a clear appetite for better customer experiences, and consumer expectations only continue to grow, it's now the job of the company to prove that customers' private information will be safe and secure in their databases,” Mike Small, CEO of Americas at Sitel Group, said.
CYDigital/marteq.io's insight:

Exchanging data for better CX not nearly as high as exchanging it for value.

 

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Consumers Worry About Personal Data Privacy But Few Take Action: Study

Consumers Worry About Personal Data Privacy But Few Take Action: Study | The CYDigital Blog | Scoop.it
So it’s not surprising that a privacy survey from IBM’s Institute for Business Value that came out Monday would show some big reactions to the topic, as Axios reported. Eighty-one percent of consumers say they’ve become more concerned about how companies use their data, while 87% think companies should be more heavily regulated on personal data management. Three-quarters of the people felt like they were less likely to trust companies with data and 89% said companies should be clearer about how their products use data.

But even though consumers are concerned with one story after another of companies losing or misusing personal data, apparently it’s not enough for them to take actions in response. Seventy-one percent said that they were willing to give up privacy to get access to what technology can offer. Only 45% have updated their privacy settings on products in response and 16% walked away from a company because of data misuse.
CYDigital/marteq.io's insight:

This is supported by other research: Consumers are definitely willing to exchange data for value.

 

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The-Shocking-Things-Google-Other-Big-Tech-Companies-Know-About-You.jpg (778x3520 pixels)

John Rizzo's insight:

Do you find this shocking? What I find shocking is even with all this they still only have a fragmented view of each user. This is why you get all those weird ads that have nothing to do with you. At CYDigital we are trying to fix that while also giving you control of your data and how it gets used.

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A Movement for Personal Data Protection From Tech Giants Rises in China

A Movement for Personal Data Protection From Tech Giants Rises in China | The CYDigital Blog | Scoop.it
China is in the early stages of setting up a data protection regulatory system to police Facebook's Chinese counterparts. Chinese companies are increasingly finding that the days of collecting data without public scrutiny are over—and Chinese consumers are vocally standing up for their own privacy in ways not seen before. For this reason, a number of scholars hailed 2018 as the year when the Chinese public awakened to privacy.
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The rumors are true! Samsung confirms S10 will include crypto key storage | Chepicap

The rumors are true! Samsung confirms S10 will include crypto key storage | Chepicap | The CYDigital Blog | Scoop.it
As it turns out the formally dismissed “rumor and speculation” surrounding Samsung’s latest phone have been verified as true; the company’s new frontrunner will include secure storage for cryptocurrency private keys.

In a press release yesterday, the company unveiled the features of the new Galaxy S10, specifying one attribute, in particular, that was bound to raise a smile from even the most hardened crypto aficionado.
CYDigital/marteq.io's insight:

A major step towards mass adoption.

 

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