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“Why I started a movement for the right to claim your personal data as your property” With Richie Etwaru

“Why I started a movement for the right to claim your personal data as your property” With Richie Etwaru | The CYDigital Blog | Scoop.it
As you may know, the Universal Declaration of Human Rights (UDHR) is a historic document that was adopted by the United Nations General Assembly at its third session in December 1948. It contains 30 basic human rights, such as the right of peaceful association and the right to own your own property. My team and I are advocating for the 31st Human Right, which asserts that your human data is your personal property. By human data, we mean any data that is created by your existence (genetic and health data) and your activities (where you live, what you buy). Because you create this data, it should be your property, and you should be able to control its use in the marketplace and be paid fairly for it.

There are profound historical socio-economic implications, and the timing is right — it’s what I like to call the Goldilocks conditions of history. The size of the human data marketplace is enormous and growing. By using blockchain technology, your data can be organized, stored, and licensed for use, just like any other intellectual property you own. Recognizing this 31st Human Right will create new streams of passive income and help close the widening wealth gap between the very rich and everyone else.
CYDigital/marteq.io's insight:

31st Human Right!

 

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Owners won't control data vehicle generates - survey | Automotive Industry News

Owners won't control data vehicle generates - survey | Automotive Industry News | The CYDigital Blog | Scoop.it
UK automotive executives believe the owner/driver of a connected car in future won't own the data their vehicle generates, according to KPMG's Global Automotive Executive Survey 2019.
The survey found that only 35% of UK automotive executives expect the owner/driver to have data ownership with their vehicle. However, almost half of the consumers surveyed (47%) believe that the owner/driver of the vehicle should be the sole owner of the data it generates.

Justin Benson, head of automotive at KPMG UK, said: "Personal data is a highly valuable asset to an individual and it's freely given away in exchange for the use of various services. It's the currency of the future and when vehicles become more connected and autonomous, consumers will be able to barter with their data.
CYDigital/marteq.io's insight:

Now there's a disconnect.

 

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Paying Users for Their Data Would Exacerbate Digital Inequality –

Paying Users for Their Data Would Exacerbate Digital Inequality – | The CYDigital Blog | Scoop.it
First, users would simply not be paid that much for their data. For example, one estimate suggests that Facebook could pay users a dozen euros a year for their personal data. But this estimate is vastly overstated because it assumes companies can pass on all revenue and ignores all their costs. A more realistic model suggests users would get just a pittance. Google and Facebook, for example, earned about €25 billion in combined profits in 2017 and have around 4.6 billion users globally. If the payments to users were equal to half their profits, each user would get a grand total of €2,7 per year. Who is ready to quit their job and live off the proceeds?

CYDigital/marteq.io's insight:

So here's the problem with this logic: it's not the value from the social platform, but the perceived value from the Advertiser! The Advertiser puts far greater value on the data, as seen by advertising spending.

 

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Americans Willing to Share Sensitive Biometric, Location, and Medical Data for Benefits, National Survey Finds

Americans Willing to Share Sensitive Biometric, Location, and Medical Data for Benefits, National Survey Finds | The CYDigital Blog | Scoop.it
When considering trade-offs between privacy and other benefits, most Americans would be willing to allow third parties to collect at least some sensitive personal data, according to a national survey from the Center for Data Innovation. Overall, nearly 6 in 10 respondents (58 percent) said they were willing to let a third party collect at least one type of sensitive personal data, such as biometric, location, or medical data, in exchange for a service or benefit such as an easier way to sign into an account or getting free navigational help.
CYDigital/marteq.io's insight:

There is a definite trade-off available for Advertisers.

 

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Facebook Paid Teens In Exchange For Personal Data

Facebook Paid Teens In Exchange For Personal Data | The CYDigital Blog | Scoop.it
TechCrunch reports that the social media firm has been secretly paying people to install a Facebook Research Virtual Private Network that allows Facebook to collect all of a user's phone and web browsing activity.

Facebook used the program to pay non-employees $20 a month for their data.
CYDigital/marteq.io's insight:

And $20/month is low.

 

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German Regulators Just Outlawed Facebook's Whole Ad Business

German Regulators Just Outlawed Facebook's Whole Ad Business | The CYDigital Blog | Scoop.it
The country’s antitrust regulator told Facebook it couldn't demand so much data from users simply to have an account. Experts say it’s a big deal.
John Rizzo's insight:

Germany steps up to protect their citizens. This is what happens when companies adopt business models that are unfair and dangerous. It does not have to be this way. 

 

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Why data, not privacy, is the real danger

Why data, not privacy, is the real danger | The CYDigital Blog | Scoop.it
But this sort of data is so powerful that it produces results far more powerful than traditional advertising. For instance, Facebook offers the chance to pay not just for a certain audience size, but an actual business outcome, like a sale, an app download, or a newsletter subscription. Once upon a time advertisers paid a “CPM” — cost per thousand views — for a marketing campaign.That was just the chance to get in front of people. Now Facebook offers a rate based on “CPA,” or “cost per action,” a once-unimaginable metric offered because the company is so confident in its understanding of people and their preferences that Facebook can essentially guarantee a certain number of people will do certain things.

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One Of The Biggest At-Home DNA Testing Companies Is Working With The FBI

One Of The Biggest At-Home DNA Testing Companies Is Working With The FBI | The CYDigital Blog | Scoop.it
Family Tree DNA, one of the largest private genetic testing companies whose home-testing kits enable people to trace their ancestry and locate relatives, is working with the FBI and allowing agents to search its vast genealogy database in an effort to solve violent crime cases, BuzzFeed News has learned.

Federal and local law enforcement have used public genealogy databases for more than two years to solve cold cases, including the landmark capture of the suspected Golden State Killer, but the cooperation with Family Tree DNA and the FBI marks the first time a private firm has agreed to voluntarily allow law enforcement access to its database.

While the FBI does not have the ability to freely browse genetic profiles in the library, the move is sure to raise privacy concerns about law enforcement gaining the ability to look for DNA matches, or more likely, relatives linked by uploaded user data.
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While Europe Cracks Down on Data Collection Practices, U.S. Consumers Remain as Vulnerable as Ever

While Europe Cracks Down on Data Collection Practices, U.S. Consumers Remain as Vulnerable as Ever | The CYDigital Blog | Scoop.it
Data-protection regulations in the E.U. require transparency in data mining. In the U.S. no such rules exist, but some states are working to change that.
John Rizzo's insight:

"Google, like other companies, "is essentially harvesting information bread crumbs from consumers across a larger number of services that [the company] is providing, bringing all of that info together to create one profile of a user, and then slinging ads based on that profile."

 

However, the din of voices in the U.S. calling for legislative solutions is only growing louder as Europe cracks down on big data collection. Since 2016, a series of high-profile data breaches has left consumers more scared than ever about how their personal information is being used and [not] protected."

 

This movement in the US is growing. 

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By Defying Apple’s Rules, Facebook Shows It Never Learns

By Defying Apple’s Rules, Facebook Shows It Never Learns | The CYDigital Blog | Scoop.it
After almost two years of public and regulatory scrutiny, Facebook continues to brazenly skirt every rule and attempt at oversight put before it.
John Rizzo's insight:

Maybe we should be calling them Big Data companies in the same tone as when we say Big Tobacco.

 

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I Cut Google Out Of My Life. It Screwed Up Everything

I Cut Google Out Of My Life. It Screwed Up Everything | The CYDigital Blog | Scoop.it
I’m saying goodbye to all that this week. As part of an experiment to live without the tech giants, I’m cutting Google from my life both by abandoning its products and by preventing myself, technologically, from interacting with the company in any way. Engineer Dhruv Mehrotra built a virtual private network, or VPN, for me that prevents my phone, computers, and smart devices from communicating with the 8,699,648 IP addresses controlled by Google. This will cause some huge headaches for me: The company has created countless genuinely useful products, some that we use intentionally and some invisibly. The trade-off? Google tracks us everywhere.
CYDigital/marteq.io's insight:

It ain't easy.

 

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Big Data is Big Business: A Growing Trend of User Data Abuse and How to Protect Yourself

Big Data is Big Business: A Growing Trend of User Data Abuse and How to Protect Yourself | The CYDigital Blog | Scoop.it
If one thing is clear, it is this: big data is big business. There is only one solution to address the growing trend of user data abuse, and it is this: users should protect themselves.
John Rizzo's insight:

A good primer on how to protect your data from getting collected and abused. This is great but, there is value for you if the companies and services you want to interact with have access to making you offers that are right for you and at the right time. This can be done without you having to lose control of your data and expose it to the world. At CYDigital we are working to do just that.

 

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Google Fined $57 Million for Burying Privacy Terms Where Users Won't Find Them

Google Fined $57 Million for Burying Privacy Terms Where Users Won't Find Them | The CYDigital Blog | Scoop.it
Google has been fined $56.8 million by privacy regulators in France, marking the country’s first use of the tough new privacy rules enacted in Europe last year. Specifically, the company is accused of violating provisions of the General Data Protection Regulation (GDPR) by using, without proper consent, the private data of users to craft personalized ads; and by burying key privacy disclosures pages deep, amid oceans of text.
John Rizzo's insight:

“needlessly obscuring information concerning the processing of its users’ data”
Dark patterns are often used to obscure the settings needed for privacy. One of the latest dark patterns is to put up a dialog box asking for account connection or data access and then the refusal button does not show up for 5 or 6 seconds leaving only the acceptance button for those 5 or 6 seconds. This is done because a large percentage of people will just click through. All of these patterns are used to get users to give permissions to their data.

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Ajit Pai gives carriers free pass on privacy violations during FCC shutdown

Ajit Pai gives carriers free pass on privacy violations during FCC shutdown | The CYDigital Blog | Scoop.it
Pai's staff to Congress: Carriers selling customer location data is no big deal.
John Rizzo's insight:

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Viewers Ready To Give More Data, At A Price: Janus’ Shimmel Tells Prohaska – Beet.TV

Viewers Ready To Give More Data, At A Price: Janus’ Shimmel Tells Prohaska – Beet.TV | The CYDigital Blog | Scoop.it
“We did some research at Turner that we call the Consumer Data Value Exchange,” says Shimmel. “We were trying to get an understanding of what consumers are willing to give up in terms of data to get a better ad experience so they’re not getting ads for categories they don’t care about.

“The reality was consumers said they’re willing to give up a lot more than we think they’ll give up. They just need control and they need to be paid for it.”
CYDigital/marteq.io's insight:

More on their report here: https://adage.com/article/turner-ignite/time-a-video-ad-model/310223/

 

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Customer Journey Mapping: An Art or a Science? Part 2

The research approach utilises market research techniques to ensure that the as-is journey that is being plotted provides an accurate reflection of the customer’s experience by directly utilising their feedback. A combination of qualitative and quantitative research, which is sometimes referred to as Voice of the Customer or VoC, is employed to generate an empirically based journey map.

Voice of the Customer allows the business to plot CX ‘Curves’ that detail the current and expected or ideal performance of the business across each of the touch points along the journey. CX Curves allow the practitioner to identify Moments of Truth (points on the journey when customers’ expectations are at their greatest) and pain points (points on the journey when delivery performance is at its lowest OR where the gap between the customer’s expectation and the delivery is at its greatest). Furthermore, multiple regression analysis of the VoC data allows the business to identify the key drivers of certain types of behaviour (e.g. loyalty, repurchase and/ or likelihood to recommend) depending on the questions that have been asked.
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Marketing in 2019: Businesses will focus on customer outcomes, says Forrester | CMO | Enterprise Innovation

Marketing in 2019: Businesses will focus on customer outcomes, says Forrester | CMO | Enterprise Innovation | The CYDigital Blog | Scoop.it
Finally, marketers will start to embrace zero-party data, with as many as 10 percent of brands in the APAC region relinquishing some data control back to consumers. Instead, marketers will collect data that is intentionally and proactively shared directly with them by the consumer.

CYDigital/marteq.io's insight:

Relinquishing control? How about returning back that which is not theirs.

 

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How Blockchain Technology Is Transforming Digital Advertising

How Blockchain Technology Is Transforming Digital Advertising | The CYDigital Blog | Scoop.it
Google and Facebook currently dominate the digital advertising ecosystem, controlling an estimated 73% of all online ads. Data collected by the Interactive Advertising Bureau in 2017 shows that 75% of all online ad revenues are dominated by the top 10 companies. The top 25 companies account for an additional 8%, and only 18% of the revenue of the entire digital advertising market is held by the rest of the industry.

The same features that make distributed ledger technology uniquely suited to the optimization of the supply chain industry make it ideal for solving issues plaguing digital marketing. Blockchain’s transparency, traceability, immutability, and efficiency are set to make the digital marketing oligarchy obsolete.

Blockchain technology eliminates the reliance on third-party middlemen crippling the current digital marketing industry. Using blockchain-based platforms, advertisers can connect directly with publishers in a completely transparent manner. The ability to transact via smart contracts ensures that publishers will be able to determine precisely what they are paying for and to only pay if smart contract terms are met.
CYDigital/marteq.io's insight:

CYDigital is way ahead of this forming trend, and getting ready to deliver secure and highly targeted opportunities for Advertisers.

 

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Investing in Your Preference Management System

Investing in Your Preference Management System | The CYDigital Blog | Scoop.it
Customers view companies as a single entity but basic preference collection webpages prevent companies from behaving like one. They behave as siloed systems,  information systems that isolate data from the rest of the organization. By resorting to a simple preference webpage companies are missing out on the marketing opportunity. When customer preference information is shared across the organization, marketing efforts can be customized to effectively deliver a personalized and consistent message. Instead, customers experience inconsistent interactions, unwanted emails, and phone calls; they are turned away feeling unheard.

Once businesses are aware of the dangers associated with over simplified or DIY systems, they realize the value of robust enterprise preference management solutions. A centrally located management system is necessary to minimize risk; integration across the whole company guarantees all business units are in-sync, listening to the customer, and communicating with them accordingly. These systems build trust, enhancing vital and customer relations and ROI. A study by InfoQuest found that a satisfied customer will contribute up to 2.6 times more revenue than an unsatisfied customer. In the case that compliance is called into question, experienced systems protect legal authority through following regulatory rules, recording data and providing businesses with a full history of each consent permission to date.
CYDigital/marteq.io's insight:

FB has taken such a light approach to consumer data privacy, almost as if they think they OWN the data.

 

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As Technology Advances, What Will Happen With Online Privacy?

As Technology Advances, What Will Happen With Online Privacy? | The CYDigital Blog | Scoop.it

So what happens to our personal data, identity, reputation, and privacy in this digital, connected world? Unclear. Our privacy laws in the United States are based on antiquated notions of notice and choice, and are completely inadequate to address this rapid evolution in technology, computer science, and artificial intelligence. Although Congress is now debating new Federal privacy legislation, I’m not optimistic that policymakers will be able to craft a law that will address these issues in a meaningful way — if they can create any law at all. There are too many stakeholders involved in the debate, each protecting their own economic self interest and competitive advantage in the marketplace. And the issues are complex. Add to this the pathetic fact that companies in 2019 can’t seem to protect or secure any data, much less our sensitive personal data.

CYDigital/marteq.io's insight:

Disappointing: "I’m not optimistic that policymakers will be able to craft a law that will address these issues in a meaningful way — if they can create any law at all."

 

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Two thirds of Irish adults fear data is being sold without consent

Two thirds of Irish adults fear data is being sold without consent | The CYDigital Blog | Scoop.it
More than two thirds of Irish adults fear their data is being sold off without their knowledge, and the majority would reconsider buying a product if it requested too much personal information, a new survey has found.

The study, which was carried out by IT Tralee and Fexco, found 65 per cent were concerned that their right to privacy is being compromised through the use of their personal data by companies.

But despite this, there was a disconnect between people’s fears and their knowledge of the rules governing data collection. Only one fifth were aware of what happened to the personal data collected by companies, and only 22 per cent knew how long companies could hold on to it.

There was a significant level of distrust for authority, with around half saying they believe the government holds too much of their personal data, and almost 20 per cent believing the same of their employer. Some 88 per cent said they thought companies were collecting too much data, and 81 per cent said they may not buy a product or service if the data it requested felt invasive.
CYDigital/marteq.io's insight:

They know it, they see it, they don't like it, but there's nothing they can do about it.

 

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4 Tips to Get More From Voice of the Customer Programs in 2019

4 Tips to Get More From Voice of the Customer Programs in 2019 | The CYDigital Blog | Scoop.it
The present-day customer journey is “constantly changing” and customers are able to provide their “voice” more easily thanks to the growing number of channels becoming available. To be successful, brands need to capture VoC data in real-time, while using predictive analytics to drive, nurture and expand their customer relationships. Success on this front requires constant learning and experimentation.

CYDigital/marteq.io's insight:

VoC: voice of the customer.

 

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FCC Dropping Ball On Consumer Data Protection, Group Says - Law360

FCC Dropping Ball On Consumer Data Protection, Group Says - Law360 | The CYDigital Blog | Scoop.it
The Federal Communications Commission has failed to enforce data protection laws, leading to "increasing recklessness" in the way companies safeguard consumer information, an internet advocacy group said Wednesday.

Public Knowledge's call for the FCC to begin enforcing Customer Proprietary Network Information rules, or CPNI, comes on the heels of news that internet phone service Voipo had left customer call logs exposed via an improperly protected server for more than six months.
CYDigital/marteq.io's insight:

Regarding Internet phone usage.

 

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Surveys Reveal User Attitudes about Online Data Privacy and Accuracy

Surveys Reveal User Attitudes about Online Data Privacy and Accuracy | The CYDigital Blog | Scoop.it
Two new surveys released today shed light on what users want and know about the data online services collect about them.


According to a national survey conducted by the Center for Data Innovation, Americans say they would prefer online services such as Facebook and Google to collect less personal data -- but few would be willing to pay for these currently free services in exchange.

About 8 in 10 people surveyed said they wanted online services to collect less data, and they'd be willing to put up with more ads (53 percent), see less-useful ads (74 percent), or lose a few features they currently use (54 percent). Asking them to open their wallets is another matter. Only about a quarter (27 percent) would be willing to pay a monthly subscription fee in exchange for greater data privacy.

When it comes to Facebook specifically, a new Pew Research Center study looked at data accuracy more than data privacy. The study found that half of Facebook users are "not comfortable" when they see how the service categorizes them.

According to Pew, "Facebook makes it relatively easy for users to find out how the site's algorithm has categorized their interests via a 'Your ad preferences' page." However, its survey found that nearly three-quarters of respondents (74 percent) said they did not know "this list of their traits and interests existed until they were directed to their page as part of this study."
CYDigital/marteq.io's insight:

There's a data privacy tsunami coming...

 

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O.K., Google: How Much Money Have I Made for You Today? - The New York Times

O.K., Google: How Much Money Have I Made for You Today? - The New York Times | The CYDigital Blog | Scoop.it
In “The Age of Surveillance Capitalism,” Shoshana Zuboff methodically dissects a new economic order that exploits our “every move, emotion, utterance and desire.”
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