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The CCPA is here.

How are the services you use addressing it?

CYDigital/marteq.io's insight:

Just a reminder that the CCPA is now in effect! Come see how we are addressing this great effort at www.cyd.digital

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CCPA - Are you ready for January 1, 2020?

CCPA - Are you ready for January 1, 2020? | The CYDigital Blog | Scoop.it
StarRez is the world-leader in providing student housing software including: online web-based student self-service, built-in reporting, room assignments, conference, judicial, inventory, maintenance, and student property management.
CYDigital/marteq.io's insight:

CCPA goes into effect on Jan 1st 2020, is your company ready? CYDigital is designed from the ground up to go much further than just bare bones compliance. 

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Council Post: Why Is The CCPA A Data Privacy Wake-Up Call?

Council Post: Why Is The CCPA A Data Privacy Wake-Up Call? | The CYDigital Blog | Scoop.it
Compliance with the CCPA is going to be central to doing business with Californians. Here's how to go about it.
CYDigital/marteq.io's insight:

At CYDigital consumers own their data and manage how it is accessed. All the tools are in their hands. This creates an engaged consumer with total awareness of how their data is being used. The access to tools are simple and with a couple of upfront and readily available clicks access can be closed. This model makes it a necessity to bring the consumer into the value chain by offering them actual revenue in their pockets. The CCPA helps bad actors get on the right path. But regulations start where ethics end, at CYDigital we designed from the ground up with consumer data privacy and ownership as guiding lights. Integrity is our mantra and our promise.  

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CYDigital Endorses The Contract for the Web

CYDigital Endorses The Contract for the Web | The CYDigital Blog | Scoop.it
CYDigital has joined the growing list of supporters of the Contract for the Web, led by Tim Berners-Lee The web is one of the most powerful tools we’ve ever had to transform our lives for the better — it transforms people’s lives, enriches society and reduces inequality. But never before has its pow
CYDigital/marteq.io's insight:

.@timberners_lee warns that if we don’t act now — and act together — we risk squandering the web’s potential as a force for good.

Will you join CYDigital and fight for the #WebWeWant? @webfoundation

contractfortheweb.org/action

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— Privacy, simplified.

— Privacy, simplified. | The CYDigital Blog | Scoop.it
The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.
CYDigital/marteq.io's insight:

Privacy is important, very important, but there is also value in getting offers on goods and services that are a fit for you. With CYDigital's DApp and a browser (or browser plug-in) like DuckDuckGo you can have both!

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What you do on the Internet is worth a lot.

https://www.washingtonpost.com/technology/2019/10/14/what-you-do-internet-is-worth-lot-exactly-how-much-nobody-knows/

CYDigital/marteq.io's insight:

More on the confusion around how much consumer's data is worth. We think it is simple, look at the revenues and marketshare of the companies who have built their business almost wholly on consumer data. 

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How Much Is Your Privacy Really Worth? - OneZero

Why privacy legislation is hard: No one knows how much privacy is worth.
CYDigital/marteq.io's insight:

"As long as [data is] viewed in economic terms, as a good to be bought, sold, and traded off between consumers and corporations, tech companies will have the upper hand, because individuals’ choices are so easily manipulated. An alternative, he suggests, is to view privacy more like a human right: something everyone deserves, whether they full grasp its value or not."

 

From the consumer perspective, the current notice-and-choice systems do not provide adequate and transparent descriptions of personal data use, They are confusing and misunderstood by consumers. They don’t give consumers the ability to exercise truly informed choices.

 

At CYDigital we put complete control in the consumer’s hands. We don’t use global opt out methods or hidden options, we explain it clearly and up front. Our consumers are our partners in business and delivering value to those partners through transparency and integrity is our number one goal. 

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As California data privacy law looms, draft rules revealed

As California data privacy law looms, draft rules revealed | The CYDigital Blog | Scoop.it
The attorney general's office can begin enforcing the California Consumer Protection Act in July, six months after its enactment.
CYDigital/marteq.io's insight:

"California legislators were crafting the CCPA right before GDPR went into effect last year. Though not directly modeled after the European Union's regulation, the CCPA is largely considered the first step toward a comprehensive law in the U.S."

 

"the FTC largely lacks the muscle needed to enforce data privacy. The CCPA, as of right now, has the opportunity to provide that muscle."

 

The CCPA will lead the US into a new era of data privacy rules. Adherence wont be as easy as adding an option to delete data and then hide that option deep in the settings. Systems will need to be designed to give users control over the data they generate by their online activities. Come see how do this at CYDigital.

www.cyd.digital

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