The CYDigital Blog
341 views | +2 today
Follow
Your new post is loading...
Rescooped by CYDigital/marteq.io from The Blockchain & MarTech Alert
Scoop.it!

Senator proposes data privacy bill with serious punishments

Senator proposes data privacy bill with serious punishments | The CYDigital Blog | Scoop.it
If the bill were a law during Facebook’s privacy scandals, Mark Zuckerberg would face jail time, Sen. Ron Wyden says.
CYDigital/marteq.io's insight:

At CYDigital we are flipping the script. Our Consumers won't be packaged up and sold to advertisers instead we will package up advertisers and their offerings to be presented to our Consumers. The control to interact goes to the Consumer, where it should be.

 

more...
CYDigital/marteq.io's curator insight, October 22, 2:44 AM

At CYDigital we are flipping the script. Our Consumers won't be packaged up and sold to advertisers instead we will package up advertisers and their offerings to be presented to our Consumers. The control to interact goes to the Consumer, where it should be.

Come see what we are doing www.cyd.digital 

Scooped by CYDigital/marteq.io
Scoop.it!

What you do on the Internet is worth a lot.

https://www.washingtonpost.com/technology/2019/10/14/what-you-do-internet-is-worth-lot-exactly-how-much-nobody-knows/

CYDigital/marteq.io's insight:

More on the confusion around how much consumer's data is worth. We think it is simple, look at the revenues and marketshare of the companies who have built their business almost wholly on consumer data. 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Much Is Your Privacy Really Worth? - OneZero

Why privacy legislation is hard: No one knows how much privacy is worth.
CYDigital/marteq.io's insight:

"As long as [data is] viewed in economic terms, as a good to be bought, sold, and traded off between consumers and corporations, tech companies will have the upper hand, because individuals’ choices are so easily manipulated. An alternative, he suggests, is to view privacy more like a human right: something everyone deserves, whether they full grasp its value or not."

 

From the consumer perspective, the current notice-and-choice systems do not provide adequate and transparent descriptions of personal data use, They are confusing and misunderstood by consumers. They don’t give consumers the ability to exercise truly informed choices.

 

At CYDigital we put complete control in the consumer’s hands. We don’t use global opt out methods or hidden options, we explain it clearly and up front. Our consumers are our partners in business and delivering value to those partners through transparency and integrity is our number one goal. 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

As California data privacy law looms, draft rules revealed

As California data privacy law looms, draft rules revealed | The CYDigital Blog | Scoop.it
The attorney general's office can begin enforcing the California Consumer Protection Act in July, six months after its enactment.
CYDigital/marteq.io's insight:

"California legislators were crafting the CCPA right before GDPR went into effect last year. Though not directly modeled after the European Union's regulation, the CCPA is largely considered the first step toward a comprehensive law in the U.S."

 

"the FTC largely lacks the muscle needed to enforce data privacy. The CCPA, as of right now, has the opportunity to provide that muscle."

 

The CCPA will lead the US into a new era of data privacy rules. Adherence wont be as easy as adding an option to delete data and then hide that option deep in the settings. Systems will need to be designed to give users control over the data they generate by their online activities. Come see how do this at CYDigital.

www.cyd.digital

more...
No comment yet.