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Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests - MediaPost

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests - MediaPost | The CYDigital Blog | Scoop.it
Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year in the quarter, according to recent data

Text ads are down, but Google Shopping continues to drive the search engine’s advertising growth. Spend on the format rose 41% year-on-year (YoY), compared with the 12% decline for text ads.
CYDigital/marteq.io's insight:

Search and social advertising can be toppled when offerings are more timely and relevant. CYDigital is following this path.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital #zeropartydata #dataprivacy

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CYDigital/marteq.io's curator insight, June 12, 11:36 AM

Chinks in the armor.

 

Curated by CYDigital: Delivering Consumers who want to buy from you. https://cyd.digital #zeropartydata #martech

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Does Google hate crypto?

Does Google hate crypto? | The CYDigital Blog | Scoop.it
Advertisers are getting frustrated with increasing advertising costs / the decreasing effectiveness of ads placed on the big three platforms. Consumers, facing advertising fatigue have increasingly become immune to ads, or outright blocked them.

According to an IAB report on ad blockers, 26% of respondents said they use ad blockers, with younger users more likely to browse with ad blocking extensions or software. Another digital advertising trends report by Proxima suggested that more than half of online ads aren’t seen by humans (but rather are counted as bot views), and concluded that up to 60% of digital ad marketing spend is wasted.

Of course, one of the many hyped potential applications of the crypto-blockchain tech stack is the improvement of digital advertising. According to the white paper of “global decentralized advertising exchange” Ubex, for example, the combination of blockchain, artificial intelligence and the pay per result principle could help to free the Internet from unnecessary ads, reduce the average cost of attracting customers by 50%, and eventually achieve a much higher ad conversion rate. 

With alternative models on the horizon, advertisers in search of more favorable prices may soon give preference to blockchain-based ad networks. Meanwhile, how could it be that Google and the other tech giants don’t see the writing on the wall? After all, in the past decade – from AI to augmented reality – there’s hardly been a technology that Google didn’t experiment with.
CYDigital/marteq.io's insight:

Google indeed missed the boat on this, unless they were able to gather data from all sources: Google and non-Google.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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How Blockchain Technology Is Transforming Digital Advertising

How Blockchain Technology Is Transforming Digital Advertising | The CYDigital Blog | Scoop.it
Google and Facebook currently dominate the digital advertising ecosystem, controlling an estimated 73% of all online ads. Data collected by the Interactive Advertising Bureau in 2017 shows that 75% of all online ad revenues are dominated by the top 10 companies. The top 25 companies account for an additional 8%, and only 18% of the revenue of the entire digital advertising market is held by the rest of the industry.

The same features that make distributed ledger technology uniquely suited to the optimization of the supply chain industry make it ideal for solving issues plaguing digital marketing. Blockchain’s transparency, traceability, immutability, and efficiency are set to make the digital marketing oligarchy obsolete.

Blockchain technology eliminates the reliance on third-party middlemen crippling the current digital marketing industry. Using blockchain-based platforms, advertisers can connect directly with publishers in a completely transparent manner. The ability to transact via smart contracts ensures that publishers will be able to determine precisely what they are paying for and to only pay if smart contract terms are met.
CYDigital/marteq.io's insight:

CYDigital is way ahead of this forming trend, and getting ready to deliver secure and highly targeted opportunities for Advertisers.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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