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The Optimization of B2B Digital Marketing - CIO Review

The Optimization of B2B Digital Marketing - CIO Review | The CYDigital Blog | Scoop.it
Organizations are taking significant strides to make an impact in digital marketing, adopting new talent and technology necessary to reach their marketing goals. However, the digital expertise offered by B2B organizations often does not meet the expectations of the market. To yield the best results, the organizations will have to focus on customer data privacy, search engine marketing and optimization, and account-based marketing.

Organizations have access to vast quantitative information regarding their customers, even the data which they consider private. The importance of data privacy has spurred several regulatory bodies to action. After the enforcement of the General Data Protection Regulation (GDPR) by the European Union, the United States is also trying to pass its data privacy legislation. Furthermore, data breaches and privacy concerns have prompted many away from social media. Hence, it is up to the organizations to convince the people of their ability to handle private data with care.
CYDigital/marteq.io's insight:

The train has left the station. Too late for self-regulation: legislation is coming, and the B2B marketer will need to adhere.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital #zeropartydata #dataprivacy

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How Blockchain Technology Can Change B2B for the Better

How Blockchain Technology Can Change B2B for the Better | The CYDigital Blog | Scoop.it

Because blockchain automatically checks itself, it acts like a self-auditing system of digital value. The network reconciles every transaction that happens in ten-minute intervals. Each group of these transactions are referred to as a “block”.

The two important takeaways from this are:

Transparency data is embedded within the network and is public.

  • This data cannot be corrupted.
  • The benefit for B2B is secure and safe transactions.

Due to the way data is stored, you and your partner can be assured it can no longer be manipulated in any way that could damage you. The data is not the property of anyone, rather it belongs to both businesses involved.

CYDigital/marteq.io's insight:

Curated by CYDigital: enabling Consumers to capture, control and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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