Website Users Willing to Exchange Privacy for Better CX | The CYDigital Blog |
Sitel recently conducted a survey and found that consumers (about 33 percent) are most willing to share their personal information with companies in the banking and financial services industry for a better customer experience, but less willing with travel (17.92 percent), hospitality (15.92 percent) or retail (15.33 percent) companies. “While there's a clear appetite for better customer experiences, and consumer expectations only continue to grow, it's now the job of the company to prove that customers' private information will be safe and secure in their databases,” Mike Small, CEO of Americas at Sitel Group, said.