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Is caring about data privacy the new conspicuous consumption? - Fast Company

Is caring about data privacy the new conspicuous consumption? - Fast Company | The CYDigital Blog | Scoop.it
How much is digital privacy worth to you? I’m going to go out on a limb and bet that if you had to put a price tag on your privacy—as in, how many actual dollars you’d be willing to part with in order to make sure that Big Tech can’t collect any data on you—that price tag would be pretty close to zero. Even the very concerned wonks at The Atlantic admit it: “Privacy” is abstract, confusing, and hard to sell to regular people who may have heard that “surveillance capitalism” is totes not cool, but still use Gmail and smartphones anyway.

Which is why the makers of Winston aren’t bothering to try. Instead, they’re embracing the fact that, at least for now, simply caring about “the privacy problem” denotes privilege—and the best way to sell a solution is as a luxury good. Winston’s CEO, Richard Stokes, uses the word “premium product,” but what else would you call an “online privacy device” that costs $250 retail (plus $99 per year in ongoing software subscription fees)?
CYDigital/marteq.io's insight:

It's the other way around.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital #zeropartydata #dataprivacy

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Data: the New Currency That Accelerates Business - DevOps

Data: the New Currency That Accelerates Business - DevOps | The CYDigital Blog | Scoop.it
As consumers, do we care that this data is being collected? Is the benefit of receiving free services worth the price of our information? What should consumers do to make sure their data isn’t used in ways they don’t agree to? Perhaps consumers should expect companies to include them in their revenue-sharing. If they want to share in their data monetization, those collecting the data should ensure the data is protected and private, with full data-use transparency.

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Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital #zeropartydata #dataprivacy

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Customers More Likely to Join Loyalty Programs That Collect Minimal Info

Customers More Likely to Join Loyalty Programs That Collect Minimal Info | The CYDigital Blog | Scoop.it
More businesses are adopting customer loyalty programs because it is much easier to deploy. But a new report has revealed Americans are more cautious when it comes to joining a loyalty program.
A survey conducted by The Harris Poll on behalf of Wilbur says 76% of Americans are more likely to join a program which collects only their name and phone number. An almost equal number (71%) said they would be less likely to join a rewards program which collects personal information. This includes address, account information, and other sensitive data.

These two data points highlight the growing concern Americans have about their personal information. As increasing number of organizations report data security breaches, consumers are leerier about who they hand out their information to.
CYDigital/marteq.io's insight:

That's a significant percentage. Even if they're off by half, it's a huge difference maker.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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