Omnicom’s Hearts & Science Expands Marketing Tech Consulting Group - WSJ | The CYDigital Blog | Scoop.it
New data privacy laws are forcing marketers to rethink how they handle audience data, including the technologies they use to collect, manage and transact on that information.

Omnicom Group Inc.’s media agency Hearts & Science is expanding the efforts of a new division to help clients with those efforts—and in doing so the agency hopes to beat back increased competition from consulting firms offering similar services.

Marketers have a growing need for technology in these areas as laws such as the California Consumer Privacy Act and Europe’s General Data Protection Regulation impose limits on how companies can collect and use audience data for advertising purposes.