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A large promise with great possibilities: B-to-B CMO spotlight | AdAge

A large promise with great possibilities: B-to-B CMO spotlight | AdAge | The CYDigital Blog | Scoop.it
And do you see experience management as a category that you’re not just creating, but leading?
Absolutely. There are many categories that have been defined through the years. We truly believe that experience management is the next category. We are building it, and we absolutely intend to lead it. A lot of it is about access to data and turning that data into intelligence to help your company run better. And when you have this formula of a purpose as an organization enabled by data, which drives intelligence, to allow you to build an operation, to run your company at its best, together with your ability to really capture the feelings of your customer to help inform then how you operate—it's a perfect formula for what we believe we're in right now. The experience economy, and this creation of this new segment which we call experience management.
CYDigital/marteq.io's insight:

The experience economy relies on data, and if the Consumer owns the data, the Consumer has the upper hand on the "experience transaction."

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital #zeropartydata #dataprivacy

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Council Post: How Tokens Are Shaking Up Industries And Creating New Economies

Council Post: How Tokens Are Shaking Up Industries And Creating New Economies | The CYDigital Blog | Scoop.it
Some of the most interesting innovations around tokens are evident in personal data. 

Despite public concern about the privacy of their data, many people are keen to share their medical data to further develop medical innovation as it relates to complex health conditions. This is evidenced by the apps built on Apple's Research Kit being responsible for high numbers of consumer participants in medical research, leading to increased medical insights into complex and understudied health conditions. 

But it follows that health consumers are keen to not only share their health data but also be compensated financially. Embleema has created a blockchain network that allows patients to offer their own medical data to medical researchers in return for real-world evidence (RWE) tokens. This has the impact of accelerating medical research, particularly in regard to creating new medication. 
CYDigital/marteq.io's insight:

Tokens are the only means by which consumers can be compensated for their data.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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