A large promise with great possibilities: B-to-B CMO spotlight | AdAge | The CYDigital Blog | Scoop.it
And do you see experience management as a category that you’re not just creating, but leading?
Absolutely. There are many categories that have been defined through the years. We truly believe that experience management is the next category. We are building it, and we absolutely intend to lead it. A lot of it is about access to data and turning that data into intelligence to help your company run better. And when you have this formula of a purpose as an organization enabled by data, which drives intelligence, to allow you to build an operation, to run your company at its best, together with your ability to really capture the feelings of your customer to help inform then how you operate—it's a perfect formula for what we believe we're in right now. The experience economy, and this creation of this new segment which we call experience management.