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Google bought Fitbit for the data, of course - Marketplace

Google bought Fitbit for the data, of course - Marketplace | The CYDigital Blog | Scoop.it
Google announced plans to buy Fitbit for more than $2 billion, and make no mistake, it’s not for the wristbands. 

Google has been working on products related to health and medicine for years. Last year, it announced an effort to use artificial intelligence to scan electronic health records, or EHRs, to make predictions about what might happen with hospitalized patients. 

Recently, there’s also been a push in the medical field around something called social determinants of health. Those are, for example, how your location, income, education or your commute can have a big impact on your health. 
CYDigital/marteq.io's insight:

Of course! And what's the compensation back to the Consumer?

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

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Goodbye Chrome: Google's Web Browser has Become Spy Software - WaPo

Goodbye Chrome: Google's Web Browser has Become Spy Software - WaPo | The CYDigital Blog | Scoop.it
My tests of Chrome vs. Firefox unearthed a personal data caper of absurd proportions. In a week of Web surfing on my desktop, I discovered 11,189 requests for tracker “cookies” that Chrome would have ushered right onto my computer but were automatically blocked by Firefox. These little files are the hooks that data firms, including Google itself, use to follow what websites you visit so they can build profiles of your interests, income and personality.

Chrome welcomed trackers even at websites you would think would be private. I watched Aetna and the Federal Student Aid website set cookies for Facebook and Google. They surreptitiously told the data giants every time I pulled up the insurance and loan service’s log-in pages.

And that’s not the half of it.

Look in the upper right corner of your Chrome browser. See a picture or a name in the circle? If so, you’re logged in to the browser, and Google might be tapping into your Web activity to target ads. Don’t recall signing in? I didn’t, either. Chrome recently started doing that automatically when you use Gmail.
CYDigital/marteq.io's insight:

The current legislative drive across the globe is justified.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital #zeropartydata #dataprivacy #datamonetization

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Chrome-derived browsers threaten to fork from Google, refuse to eliminate ad-blocker features / Boing Boing

Chrome-derived browsers threaten to fork from Google, refuse to eliminate ad-blocker features / Boing Boing | The CYDigital Blog | Scoop.it
Google's decision to restrict access to the Chrome API needed for full ad-blocking to paid enterprise customers was especially worrisome because Chrome's free/open derivative, Chromium, is the basis for many other browsers, including Microsoft's Edge, as well as Opera and the privacy-focused Brave.

Now, the other shoe has dropped: in statements to Zdnet's Catalin Cimpanu, representatives from Opera, Brave and Vivaldi said that they would not implement the change in their browsers, allowing their users to continue to block ads.

Microsoft refused to comment on the matter.

Forking Chromium is quite a drastic step, one that puts Google's control over the browser in jeopardy. The question is whether Google will yank any of the many levers it has at its disposal to override its open-source licensing to bring these other companies into line, or whether it is worried enough about antitrust that it sits this one out.
CYDigital/marteq.io's insight:

We're fairly certain Google will not blink. So to reiterate a point: it is a dangerous proposition to build a solution based on a monolith's infrastructure.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital #zeropartydata #dataprivacy

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Technology News, Analysis, Comments and Product Reviews for IT Professionals - ZDNet

Technology News, Analysis, Comments and Product Reviews for IT Professionals - ZDNet | The CYDigital Blog | Scoop.it
Despite sharing a common Chromium codebase, browser makers like Brave, Opera, and Vivaldi don't have plans on crippling support for ad blocker extensions in their products -- as Google is currently planning on doing within Chrome.

It took extension developers a few months to understand how intrusive the Manifest V3 modifications were, but they did eventually realize that Google was planning to replace one of the main technology through which extensions interacted with website requests, in favor of one that was far inferior.

Chrome developers seem intent on plowing through with their decision, with the Manifest V3 changes being scheduled to go live in January 2020, when ad blocker extensions would see their ability to block ads greatly diminished.
CYDigital/marteq.io's insight:

The greater threat is to those whose offerings rely on the Chromium codebase, and demonstrates the issues associated with such reliance.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital #zeropartydata #dataprivacy

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How Google's anti-adblocking draft affects other Chromium-based browsers - gHacks Tech News

How Google's anti-adblocking draft affects other Chromium-based browsers - gHacks Tech News | The CYDigital Blog | Scoop.it
Google is working on a new manifest for Chrome extensions that defines the capabilities that extensions have in Google Chrome.

The manifest is available as a draft currently which means that it is not set in stone. One of the changes impacts most adblocking extensions for Chrome significantly if it passes in its current state.

Google plans to limit an API that most content blockers use currently and replace it with a new API that is limited as well. Core limitations include a fixed limit for the number of blocking rules that extensions may support. Google set the limit to 30,000 in the draft; popular blocking lists have more than double the number of entries already, and that does not even take into account options to use multiple lists. Google knows about that but has not adjusted the limit since draft publication.
CYDigital/marteq.io's insight:

That's a helluva workaround! And disappointing.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital #zeropartydata #dataprivacy

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Does Google hate crypto?

Does Google hate crypto? | The CYDigital Blog | Scoop.it
Advertisers are getting frustrated with increasing advertising costs / the decreasing effectiveness of ads placed on the big three platforms. Consumers, facing advertising fatigue have increasingly become immune to ads, or outright blocked them.

According to an IAB report on ad blockers, 26% of respondents said they use ad blockers, with younger users more likely to browse with ad blocking extensions or software. Another digital advertising trends report by Proxima suggested that more than half of online ads aren’t seen by humans (but rather are counted as bot views), and concluded that up to 60% of digital ad marketing spend is wasted.

Of course, one of the many hyped potential applications of the crypto-blockchain tech stack is the improvement of digital advertising. According to the white paper of “global decentralized advertising exchange” Ubex, for example, the combination of blockchain, artificial intelligence and the pay per result principle could help to free the Internet from unnecessary ads, reduce the average cost of attracting customers by 50%, and eventually achieve a much higher ad conversion rate. 

With alternative models on the horizon, advertisers in search of more favorable prices may soon give preference to blockchain-based ad networks. Meanwhile, how could it be that Google and the other tech giants don’t see the writing on the wall? After all, in the past decade – from AI to augmented reality – there’s hardly been a technology that Google didn’t experiment with.
CYDigital/marteq.io's insight:

Google indeed missed the boat on this, unless they were able to gather data from all sources: Google and non-Google.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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Google spin-off will collect and SELL the location data of its users | Daily

Google spin-off will collect and SELL the location data of its users | Daily | The CYDigital Blog | Scoop.it
Using Replica, a New York based sister firm of Google, will be able to ascertain the total number of people on a road, what mode of transport they are using and what the purpose of their trip is.
CYDigital/marteq.io's insight:

This has to stop!

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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I Cut Google Out Of My Life. It Screwed Up Everything

I Cut Google Out Of My Life. It Screwed Up Everything | The CYDigital Blog | Scoop.it
I’m saying goodbye to all that this week. As part of an experiment to live without the tech giants, I’m cutting Google from my life both by abandoning its products and by preventing myself, technologically, from interacting with the company in any way. Engineer Dhruv Mehrotra built a virtual private network, or VPN, for me that prevents my phone, computers, and smart devices from communicating with the 8,699,648 IP addresses controlled by Google. This will cause some huge headaches for me: The company has created countless genuinely useful products, some that we use intentionally and some invisibly. The trade-off? Google tracks us everywhere.
CYDigital/marteq.io's insight:

It ain't easy.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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