The Evolution of Identity | The CYDigital Blog | Scoop.it
The true power behind these innovative approaches is the behind-the-scenes nature of the authentication process. Many of these identity verification techniques work without the knowledge of the individual. For example, a person purchasing a new laptop via their mobile phone may need to use their fingerprint to approve the purchase, but there are secondary and tertiary checks in the background. Is the individual holding the phone in a typical manner? Is the device connected to an often-used IP address? Is the transaction part of the individual's normal purchasing behavior? Is the personal information provided or captured being used consistently and in a low-risk fashion across time and disparate applications?

Separately these techniques can help minimize fraud. But together, the power of identity management and fraud prevention increases significantly. Businesses and agencies can be more confident during onboarding and ongoing authentication processes while ensuring a higher-quality customer experience for the vast majority of interactions which are legitimate.