Loyalty programs cost you your personal data — are the rewards worth it? TNW | The CYDigital Blog | Scoop.it
Thankfully, people are becoming aware of some of the dangers associated with handing over their data. According to a survey conducted by The Harris Poll on behalf of Wilbur earlier this April, 76 percent of Americans are more likely to join a program which collects only their name and phone number.

An almost equal number (71 percent) said they would be less likely to join a rewards program which collects personal information, including address, account information, and other sensitive data.

These data points highlight the growing concern customers have in general about sharing personal information.