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How privacy could breathe new life into personalisation - ComputerWeekly.com

David Snocken, director of data and strategy at Internet marketing and advertising firm Clicksco, says: “In Europe, the impact of getting GDPR wrong is pretty hefty so organisations are having to take it seriously. That provides a push for industry to change, but there’s a pull as well – the benefits that come from better-quality personalisation.

“Good quality personalisation shouldn’t be intrusive – it should be a seamless experience from the consumer’s point of view, based on a detailed knowledge of where they are in the buying process,” says Snocken. “Using high-quality data on consumers – with their consent – in order to deliver a better experience is ultimately where the industry needs to move to.”
CYDigital/marteq.io's insight:

Bingo! This is EXACTLY what CYDigital is doing! Data privacy legislation is not an obstacle, but a HUGE opportunity for Marketers to conduct personalization in the right manner! It is the perfect manifestation of Seth Godin's permission-based marketing.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital #zeropartydata #dataprivacy #datamonetization

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Retailers Walking A Tightrope Between Data Privacy and Personalization - Forbes

Retailers Walking A Tightrope Between Data Privacy and Personalization - Forbes | The CYDigital Blog | Scoop.it
Retail is walking a fine line as consumers want to have their cake and eat it, too. According to recent research, while most consumers in the United States would welcome personal data protection rights similar to GDPR, research from Segment found that on average, 71% of consumers express some level of frustration when their experience is impersonal. The same report found that 49% of consumers have purchased a product that they did not initially intend to buy after receiving a personalized product recommendation from a brand.
CYDigital/marteq.io's insight:

It's not a fine line, and the solution is fairly easy: just give ownership of the data to the Consumer (just as CYDigital does).

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital #zeropartydata #dataprivacy

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Consumers Aren’t As Into Personalization As You Think, and Other Survey Results | CustomerThink

Consumers Aren’t As Into Personalization As You Think, and Other Survey Results | CustomerThink | The CYDigital Blog | Scoop.it
If marketers hold any truth to be self-evident, it’s that today’s consumers want and expect personalization. The reality is a bit different and depends greatly on the definition of “personalization”. The majority of consumers believe they receive personalized service, but many fewer expect personalized experiences. What they do expect is consistent service, shared information, and being identified as repeat customers. In other words, they expect you to know who they are and to use that data to serve them – for example, by being aware of past purchases and problems. But they don’t necessarily expect you to make personalized offers or otherwise personalize their experience.

CYDigital/marteq.io's insight:

Shared information!

 

Curated by CYDigital: enabling Consumers to capture, control and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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