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Your customers don’t want absolute privacy — just fair compensation for their data - TheNextWeb

Your customers don’t want absolute privacy — just fair compensation for their data - TheNextWeb | The CYDigital Blog | Scoop.it
First, through our MSR app, my team asked a group of individuals how concerned they are about the general protection of their privacy. Seventy-four percent said they were either somewhat or extremely concerned. No big surprises here. We went a step further by asking them how likely they’d be to share more data if they felt their privacy was protected, 61 percent indicated that they probably or definitely would. 

When we asked our users if they would be willing to share more data if they felt corporations were being more transparent in how they were using the data, we found 77 percent indicating that they probably or definitely would share more. 

Here is where things get interesting. Our team also asked how likely they would be to share more data if they were paid fairly for it. Wait for it . . . 73 percent said they probably or definitely would, with only 7 percent saying they would not (the rest being neutral). So the question becomes, do people care about privacy, do they care about being paid, do they care about transparency or something else entirely?
CYDigital/marteq.io's insight:

The share is a bit higher than other studies, but in alignment, i.e., greater than 60%.

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

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Privacy and data protection an opportunity, says entrepreneur - ComputerWeekly

Privacy and data protection should not just be viewed as legal and technical compliance topics, according to James Aschberger, founder and CEO at One.Thing.Less, who says they present an opportunity to embrace, engage and build trust with customers.

“From our experience, companies do not take advantage of what the topic could bring. Often, that is left to the legal department to sort out. It is as a reactive, defensive kind of topic, instead of an opportunity to have a discussion about how this can be used as a competitive advantage and to build trust,” he told Computer Weekly.
CYDigital/marteq.io's insight:

Solicit trust, and you shall receive.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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Will the US Adopt a National Privacy Law?

Will the US Adopt a National Privacy Law? | The CYDigital Blog | Scoop.it
Recently, however, the industry has started to rethink that view. As abuses of data by major tech companies have come to light, Silicon Valley leaders have come to fear that data privacy legislation may be inevitable and have moved from a posture of opposing all legislation to seeking to shape the new regime. At the same time, the nation's first state-level generally applicable data privacy law, the California Consumer Privacy Act (CCPA), is scheduled to take effect in 2020. Several other states have proposed similar data privacy laws, causing businesses to grapple with the fact that they may shortly need to comply with a patchwork of complicated and conflicting state-level regulations.

CYDigital/marteq.io's insight:

It's coming, which means a real shift in thinking. Make the shift now.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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Major Browsers to Prevent Disabling of Click Tracking Privacy Risk

Major Browsers to Prevent Disabling of Click Tracking Privacy Risk | The CYDigital Blog | Scoop.it
Newer versions of Chrome, Safari, and Opera will no longer allow you to disable hyperlink auditing, which is a concern for those seeking maximum privacy. While some of these browsers previously allowed you to disable this feature, newer versions are going in the opposite direction.
CYDigital/marteq.io's insight:

Going in the wrong direction.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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The data brokers quietly buying and selling your personal information

The data brokers quietly buying and selling your personal information | The CYDigital Blog | Scoop.it
Thanks to a new Vermont law requiring companies that buy and sell third-party personal data to register with the Secretary of State, we’ve been able to assemble a list of 121 data brokers operating in the U.S. It’s a rare, rough glimpse into a bustling economy that operates largely in the shadows, and often with few rules.
CYDigital/marteq.io's insight:

And the crazy thing is: this is not a comprehensive list.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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Privacy, Mine: the Right of Individual Persons, Not of the Data | Linux Journal

Privacy, Mine: the Right of Individual Persons, Not of the Data | Linux Journal | The CYDigital Blog | Scoop.it
  • Privacy pertains to the person; “privacy” is the state of being free from public attention and unwanted intrusion.
  • Data is not privacy, but data from or about a person can be private or not private depending on how it’s used, who is using it and who has control of it.
  • In the digital world, a person’s privacy policy is like the clothing that one puts on to signal what data they consider private and what is not private.
  • The companies (sites, apps and so on) that respect a person’s privacy will build relationships with that person over time.
  • The accumulation of trust over time incentivizes good behavior by both parties, to preserve value and not lose it instantly.
CYDigital/marteq.io's insight:

Utopian. 

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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Can blockchain give us back our privacy?

Can blockchain give us back our privacy? | The CYDigital Blog | Scoop.it
Fortunately, there is a third option, enabled by blockchain, the innovation underlying bitcoin and other cryptocurrencies. The same code that identifies each bitcoin as unique and secures the vast Bitcoin network (worth more than $85 billion) against hacking, could do the same for every person. It starts with a digital ID unique to each person, secured cryptographically with a private key pair, and comprised of multiple factors or data points. The more factors, the harder the identity is to fake or hack. Such an ID enables individuals to create and manage their own “digital black box” of private data.

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Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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Do We Need A New Federal Agency to Enforce Privacy Laws? –

Do We Need A New Federal Agency to Enforce Privacy Laws? – | The CYDigital Blog | Scoop.it
The privacy framework also calls for increased transparency of algorithms used by social media giants like Facebook, search engines like Google and fintech companies, and seeks to limit government access to consumer data.

The consumer groups released the framework almost two months after the FTC testified before the Senate Committee on Commerce, Science and Transportation and asked for greater rulemaking authority to crack down on Big Tech, the authority to fine tech companies for privacy violations, and more resources to tackle privacy issues.

Given the FTC’s apparent willingness to hold tech companies accountable for misconduct, especially when involving consumer data protection, the American Enterprise Institute’s Visiting Scholar Roslyn Layton thinks a new data protection agency is unnecessary and a waste of resources.

“FTC as a federal agency offers tremendous taxpayer value — they handle literally millions and millions of consumer complaints every year,” Layton told InsideSources. “The conversation should really be about strengthening the FTC, not punishing it.”
CYDigital/marteq.io's insight:

Agency not needed. Enforcement is needed.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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Why data, not privacy, is the real danger

Why data, not privacy, is the real danger | The CYDigital Blog | Scoop.it
But this sort of data is so powerful that it produces results far more powerful than traditional advertising. For instance, Facebook offers the chance to pay not just for a certain audience size, but an actual business outcome, like a sale, an app download, or a newsletter subscription. Once upon a time advertisers paid a “CPM” — cost per thousand views — for a marketing campaign.That was just the chance to get in front of people. Now Facebook offers a rate based on “CPA,” or “cost per action,” a once-unimaginable metric offered because the company is so confident in its understanding of people and their preferences that Facebook can essentially guarantee a certain number of people will do certain things.

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One Of The Biggest At-Home DNA Testing Companies Is Working With The FBI

One Of The Biggest At-Home DNA Testing Companies Is Working With The FBI | The CYDigital Blog | Scoop.it
Family Tree DNA, one of the largest private genetic testing companies whose home-testing kits enable people to trace their ancestry and locate relatives, is working with the FBI and allowing agents to search its vast genealogy database in an effort to solve violent crime cases, BuzzFeed News has learned.

Federal and local law enforcement have used public genealogy databases for more than two years to solve cold cases, including the landmark capture of the suspected Golden State Killer, but the cooperation with Family Tree DNA and the FBI marks the first time a private firm has agreed to voluntarily allow law enforcement access to its database.

While the FBI does not have the ability to freely browse genetic profiles in the library, the move is sure to raise privacy concerns about law enforcement gaining the ability to look for DNA matches, or more likely, relatives linked by uploaded user data.
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Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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Big Data is Big Business: A Growing Trend of User Data Abuse and How to Protect Yourself

Big Data is Big Business: A Growing Trend of User Data Abuse and How to Protect Yourself | The CYDigital Blog | Scoop.it
If one thing is clear, it is this: big data is big business. There is only one solution to address the growing trend of user data abuse, and it is this: users should protect themselves.
John Rizzo's insight:

A good primer on how to protect your data from getting collected and abused. This is great but, there is value for you if the companies and services you want to interact with have access to making you offers that are right for you and at the right time. This can be done without you having to lose control of your data and expose it to the world. At CYDigital we are working to do just that.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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Ajit Pai gives carriers free pass on privacy violations during FCC shutdown

Ajit Pai gives carriers free pass on privacy violations during FCC shutdown | The CYDigital Blog | Scoop.it
Pai's staff to Congress: Carriers selling customer location data is no big deal.
John Rizzo's insight:

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

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