Customers More Likely to Join Loyalty Programs That Collect Minimal Info | The CYDigital Blog |
More businesses are adopting customer loyalty programs because it is much easier to deploy. But a new report has revealed Americans are more cautious when it comes to joining a loyalty program.
A survey conducted by The Harris Poll on behalf of Wilbur says 76% of Americans are more likely to join a program which collects only their name and phone number. An almost equal number (71%) said they would be less likely to join a rewards program which collects personal information. This includes address, account information, and other sensitive data.

These two data points highlight the growing concern Americans have about their personal information. As increasing number of organizations report data security breaches, consumers are leerier about who they hand out their information to.