The CYDigital Blog
341 views | +2 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Owners won't control data vehicle generates - survey | Automotive Industry News

Owners won't control data vehicle generates - survey | Automotive Industry News | The CYDigital Blog | Scoop.it
UK automotive executives believe the owner/driver of a connected car in future won't own the data their vehicle generates, according to KPMG's Global Automotive Executive Survey 2019.
The survey found that only 35% of UK automotive executives expect the owner/driver to have data ownership with their vehicle. However, almost half of the consumers surveyed (47%) believe that the owner/driver of the vehicle should be the sole owner of the data it generates.

Justin Benson, head of automotive at KPMG UK, said: "Personal data is a highly valuable asset to an individual and it's freely given away in exchange for the use of various services. It's the currency of the future and when vehicles become more connected and autonomous, consumers will be able to barter with their data.
CYDigital/marteq.io's insight:

Now there's a disconnect.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Paying Users for Their Data Would Exacerbate Digital Inequality –

Paying Users for Their Data Would Exacerbate Digital Inequality – | The CYDigital Blog | Scoop.it
First, users would simply not be paid that much for their data. For example, one estimate suggests that Facebook could pay users a dozen euros a year for their personal data. But this estimate is vastly overstated because it assumes companies can pass on all revenue and ignores all their costs. A more realistic model suggests users would get just a pittance. Google and Facebook, for example, earned about €25 billion in combined profits in 2017 and have around 4.6 billion users globally. If the payments to users were equal to half their profits, each user would get a grand total of €2,7 per year. Who is ready to quit their job and live off the proceeds?

CYDigital/marteq.io's insight:

So here's the problem with this logic: it's not the value from the social platform, but the perceived value from the Advertiser! The Advertiser puts far greater value on the data, as seen by advertising spending.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Americans Willing to Share Sensitive Biometric, Location, and Medical Data for Benefits, National Survey Finds

Americans Willing to Share Sensitive Biometric, Location, and Medical Data for Benefits, National Survey Finds | The CYDigital Blog | Scoop.it
When considering trade-offs between privacy and other benefits, most Americans would be willing to allow third parties to collect at least some sensitive personal data, according to a national survey from the Center for Data Innovation. Overall, nearly 6 in 10 respondents (58 percent) said they were willing to let a third party collect at least one type of sensitive personal data, such as biometric, location, or medical data, in exchange for a service or benefit such as an easier way to sign into an account or getting free navigational help.
CYDigital/marteq.io's insight:

There is a definite trade-off available for Advertisers.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Viewers Ready To Give More Data, At A Price: Janus’ Shimmel Tells Prohaska – Beet.TV

Viewers Ready To Give More Data, At A Price: Janus’ Shimmel Tells Prohaska – Beet.TV | The CYDigital Blog | Scoop.it
“We did some research at Turner that we call the Consumer Data Value Exchange,” says Shimmel. “We were trying to get an understanding of what consumers are willing to give up in terms of data to get a better ad experience so they’re not getting ads for categories they don’t care about.

“The reality was consumers said they’re willing to give up a lot more than we think they’ll give up. They just need control and they need to be paid for it.”
CYDigital/marteq.io's insight:

More on their report here: https://adage.com/article/turner-ignite/time-a-video-ad-model/310223/

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketing in 2019: Businesses will focus on customer outcomes, says Forrester | CMO | Enterprise Innovation

Marketing in 2019: Businesses will focus on customer outcomes, says Forrester | CMO | Enterprise Innovation | The CYDigital Blog | Scoop.it
Finally, marketers will start to embrace zero-party data, with as many as 10 percent of brands in the APAC region relinquishing some data control back to consumers. Instead, marketers will collect data that is intentionally and proactively shared directly with them by the consumer.

CYDigital/marteq.io's insight:

Relinquishing control? How about returning back that which is not theirs.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Blockchain Technology Is Transforming Digital Advertising

How Blockchain Technology Is Transforming Digital Advertising | The CYDigital Blog | Scoop.it
Google and Facebook currently dominate the digital advertising ecosystem, controlling an estimated 73% of all online ads. Data collected by the Interactive Advertising Bureau in 2017 shows that 75% of all online ad revenues are dominated by the top 10 companies. The top 25 companies account for an additional 8%, and only 18% of the revenue of the entire digital advertising market is held by the rest of the industry.

The same features that make distributed ledger technology uniquely suited to the optimization of the supply chain industry make it ideal for solving issues plaguing digital marketing. Blockchain’s transparency, traceability, immutability, and efficiency are set to make the digital marketing oligarchy obsolete.

Blockchain technology eliminates the reliance on third-party middlemen crippling the current digital marketing industry. Using blockchain-based platforms, advertisers can connect directly with publishers in a completely transparent manner. The ability to transact via smart contracts ensures that publishers will be able to determine precisely what they are paying for and to only pay if smart contract terms are met.
CYDigital/marteq.io's insight:

CYDigital is way ahead of this forming trend, and getting ready to deliver secure and highly targeted opportunities for Advertisers.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Two thirds of Irish adults fear data is being sold without consent

Two thirds of Irish adults fear data is being sold without consent | The CYDigital Blog | Scoop.it
More than two thirds of Irish adults fear their data is being sold off without their knowledge, and the majority would reconsider buying a product if it requested too much personal information, a new survey has found.

The study, which was carried out by IT Tralee and Fexco, found 65 per cent were concerned that their right to privacy is being compromised through the use of their personal data by companies.

But despite this, there was a disconnect between people’s fears and their knowledge of the rules governing data collection. Only one fifth were aware of what happened to the personal data collected by companies, and only 22 per cent knew how long companies could hold on to it.

There was a significant level of distrust for authority, with around half saying they believe the government holds too much of their personal data, and almost 20 per cent believing the same of their employer. Some 88 per cent said they thought companies were collecting too much data, and 81 per cent said they may not buy a product or service if the data it requested felt invasive.
CYDigital/marteq.io's insight:

They know it, they see it, they don't like it, but there's nothing they can do about it.

 

Curated by CYDigital: enabling Consumers to capture, share and profit from their data. https://cyd.digital. Follow this blog: https://www.scoop.it/t/the-cydigital-blog.

more...
No comment yet.