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'Completely disproportionate and mad': Why ePrivacy is a looming nightmare for publishers - DigiDay

'Completely disproportionate and mad': Why ePrivacy is a looming nightmare for publishers - DigiDay | The CYDigital Blog | Scoop.it
Forget GDPR. Publishers could be in for an even rougher time with the looming ePrivacy Regulation, which will clamp down on how cookies are used for ad targeting, with potentially far-reaching impact for the way digital advertising has operated for over 20 years.

Under the current ePrivacy law proposals publishers and any site owners would need informed consent in order to use any form of cookie. (Under GDPR, there are six different legal bases, albeit two that are used mostly in advertising: legitimate interest and consent.)

An earlier draft also specified that consumers would determine their consent settings via the browsers they used, not publishers directly, making browsers the so-called gatekeepers of consent. That latter part has been deleted in the various revisions, yet numerous European publisher trade bodies, including the European Publishers Council, have stressed their concern that it will be reintroduced.

On Oct. 22, European Union member states will vote on whether or not they agree on the current, revised version of the law. Should they do so, that may speed up the law’s ratification earlier than suspected, according to Angela Mills Wade, executive director of the European Publishers Council. “It’s looking, alarmingly, like it is speeding up,” she said.
CYDigital/marteq.io's insight:

You reap what you sow. 

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

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Facebook’s Libra co-creator: Social, financial data will remain separate - ComputerWorld

Facebook’s Libra co-creator: Social, financial data will remain separate - ComputerWorld | The CYDigital Blog | Scoop.it
The co-creator of Facebook's Libra says that once the blockchain-based digital currency is launched users' social media information – and financial data tied to the stablecoin – will not be connected in any way.

Christian Catalini, the head economist at Calibra, the Facebook subsidiary in charge of the launch of Libra and its associated online digital wallet, said that from the beginning the plan for the cash-backed cryptocurrency was to profit from advertising and not the sale of private data.
CYDigital/marteq.io's insight:

But can it be connected? If they're deploying blockchain, then yes.

 

Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech

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Advertisers emerge as buyers for ad tech - DigiDay

Advertisers emerge as buyers for ad tech - DigiDay | The CYDigital Blog | Scoop.it
The slump in optimism around ad tech and martech businesses hasn’t been enough to deter a growing number of advertisers. So far this year, several high-profile advertisers have swooped for companies that sat on the periphery of the ad tech and mar tech sectors. McDonald’s bought personalization platform in March, Walmart snapped up ad tech startup Polymorph Labs to deliver more relevant ads to online shoppers in April, Nike bet on predictive analytics company Celect in August; travel startup OYO Hotels and Homes-bought Danamica, a Copenhagen-based startup that specializes in dynamic pricing through machine learning in September; and the same month MasterCard cut a deal for customer data platform SessionM.

As different as the acquired businesses are to one another, none of them can be described as a core part of an ad tech or martech stack — i.e., a demand-side platform, an ad server, a content marketing platform or search engine optimization tools. None of those types of businesses are easy to manage. Agencies and publishers have tried to make those deals work in the past and struggled to varying degrees. When mobile phone operator Three kicked off a search to acquire a DSP in the first quarter of the year, for example, the procurement process quickly ground to a halt, said one consultant with knowledge of the plan on condition of anonymity. With the latest wave of acquisitions, however, advertisers aren’t trying to shoehorn sprawling ad businesses that weren’t developed with them in mind. Instead, they’re eyeing smaller but arguably more strategic vendors that can turbocharge specific objectives.

CYDigital/marteq.io's insight:

It's a competitive edge for the large scale advertiser.

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

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Opinion | There’s a Lot We Still Don’t Know About Libra - The New York Times

Opinion | There’s a Lot We Still Don’t Know About Libra - The New York Times | The CYDigital Blog | Scoop.it
The fundamental problem is that, contrary to Facebook’s narrative, Libra is not simply a money transfer scheme. Once launched, Libra will spawn an entire ecosystem of financial services and service providers — authorized Libra dealers, brokers, asset managers, custodians, exchanges, digital identity providers, verifiers and so on — whose identities and qualifications we cannot yet anticipate. These entities may be controlled by Facebook or by other corporate members of Libra Association, operate across multiple financial and commercial markets and not be subject to appropriate supervision and oversight by financial regulators.

Furthermore, will the Libra Association provide some form of liquidity support for these dealers, much like the Federal Reserve does for regulated banks today? This relationship could transform Libra from a “stablecoin” into an elastic (and potentially volatile) currency. It is this type of direct access to the Federal Reserve system that both enables banks in the United States to engage in money-creation and subjects them to extensive government regulation, including legal restrictions on their ability to transact with affiliated entities. Yet none of these regulatory constraints would apply to Libra dealers.

In effect, Libra would become the epitome of a “shadow” banking system (a term commonly used to describe the complex network of financial markets and institutions that replicate banking activities outside the sphere of bank regulation). The Libra Association and its affiliated entities would function as a privately run central bank, with Mark Zuckerberg as the cryptocurrency-era’s version of Alan Greenspan. It is only when we appreciate this dynamic that it becomes clear how truly problematic Libra could be, and why we should take so seriously Facebook executives’ unwavering commitment to plow ahead with their project.
CYDigital/marteq.io's insight:

The pushback continues to be significant. Consider this for a second: what if FB were to solve all of their data privacy issues, and their election influence issues. Would they not be in a better position to gain support for Libra?

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

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Your customers don’t want absolute privacy — just fair compensation for their data - TheNextWeb

Your customers don’t want absolute privacy — just fair compensation for their data - TheNextWeb | The CYDigital Blog | Scoop.it
First, through our MSR app, my team asked a group of individuals how concerned they are about the general protection of their privacy. Seventy-four percent said they were either somewhat or extremely concerned. No big surprises here. We went a step further by asking them how likely they’d be to share more data if they felt their privacy was protected, 61 percent indicated that they probably or definitely would. 

When we asked our users if they would be willing to share more data if they felt corporations were being more transparent in how they were using the data, we found 77 percent indicating that they probably or definitely would share more. 

Here is where things get interesting. Our team also asked how likely they would be to share more data if they were paid fairly for it. Wait for it . . . 73 percent said they probably or definitely would, with only 7 percent saying they would not (the rest being neutral). So the question becomes, do people care about privacy, do they care about being paid, do they care about transparency or something else entirely?
CYDigital/marteq.io's insight:

The share is a bit higher than other studies, but in alignment, i.e., greater than 60%.

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

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Google bought Fitbit for the data, of course - Marketplace

Google bought Fitbit for the data, of course - Marketplace | The CYDigital Blog | Scoop.it
Google announced plans to buy Fitbit for more than $2 billion, and make no mistake, it’s not for the wristbands. 

Google has been working on products related to health and medicine for years. Last year, it announced an effort to use artificial intelligence to scan electronic health records, or EHRs, to make predictions about what might happen with hospitalized patients. 

Recently, there’s also been a push in the medical field around something called social determinants of health. Those are, for example, how your location, income, education or your commute can have a big impact on your health. 
CYDigital/marteq.io's insight:

Of course! And what's the compensation back to the Consumer?

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

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Inside Amazon’s plan for Alexa to run your entire life - MIT Technology Review

Inside Amazon’s plan for Alexa to run your entire life - MIT Technology Review | The CYDigital Blog | Scoop.it
Speaking with MIT Technology Review, Rohit Prasad, Alexa’s head scientist, has now revealed further details about where Alexa is headed next. The crux of the plan is for the voice assistant to move from passive to proactive interactions. Rather than wait for and respond to requests, Alexa will anticipate what the user might want. The idea is to turn Alexa into an omnipresent companion that actively shapes and orchestrates your life. This will require Alexa to get to know you better than ever before.

CYDigital/marteq.io's insight:

Epitomizes intrusive without monetary compensation.

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

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'Completely disproportionate and mad': Why ePrivacy is a looming nightmare for publishers - DigiDay

'Completely disproportionate and mad': Why ePrivacy is a looming nightmare for publishers - DigiDay | The CYDigital Blog | Scoop.it
Forget GDPR. Publishers could be in for an even rougher time with the looming ePrivacy Regulation, which will clamp down on how cookies are used for ad targeting, with potentially far-reaching impact for the way digital advertising has operated for over 20 years.

Under the current ePrivacy law proposals publishers and any site owners would need informed consent in order to use any form of cookie. (Under GDPR, there are six different legal bases, albeit two that are used mostly in advertising: legitimate interest and consent.)

An earlier draft also specified that consumers would determine their consent settings via the browsers they used, not publishers directly, making browsers the so-called gatekeepers of consent. That latter part has been deleted in the various revisions, yet numerous European publisher trade bodies, including the European Publishers Council, have stressed their concern that it will be reintroduced.

On Oct. 22, European Union member states will vote on whether or not they agree on the current, revised version of the law. Should they do so, that may speed up the law’s ratification earlier than suspected, according to Angela Mills Wade, executive director of the European Publishers Council. “It’s looking, alarmingly, like it is speeding up,” she said.
CYDigital/marteq.io's insight:

You reap what you sow. 

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

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Analysis Of Attorney General Regulations To The CCPA– Part 1: Notices To Consumers - Privacy Protection - United States - Mondaq

Analysis Of Attorney General Regulations To The CCPA– Part 1: Notices To Consumers - Privacy Protection - United States - Mondaq | The CYDigital Blog | Scoop.it
Overview:
Article 2 (see pages 3 through 10) of the California Attorney General's CCPA draft regulations specify certain notices that must be given to consumers at the time of collection of their personal information, including consumers' rights to opt-out of the sale of their personal information, and notices of financial incentives a business may offer in exchange for consumers' personal information. Article 2 also provides specific CCPA requirements for company privacy policies.

Key Elements:
ALL notices given to consumers must meet the following requirements:

Easy to read language that is understandable to an average consumer, and avoid technical or legal jargon
Available in all languages that business provides contracts, disclaimers, etc.
Accessible to consumers with disabilities
Include all required information, or link to the section of the privacy policy that contains the required information
CYDigital/marteq.io's insight:

US businesses need a nationwide program vs. state by state. 

 

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How blockchain technology can save AI - CryptoSlate

How blockchain technology can save AI - CryptoSlate | The CYDigital Blog | Scoop.it
Much of what we term AI today results from the application of Machine Learning to extraordinarily large amounts of data. To be precise, it is the application of so-called Deep (Machine) Learning techniques that has enabled the rise of voice search and voice-activated assistants such as Siri, healthcare innovations in areas such as cancer diagnosis and treatment, face recognition such as AWS Rekognition and the broader areas of image and video analysis and recognition, machine translation including tools like Bing Translator, speech recognition tools and the emergence of the so-called self-driving automobiles and more. Technically, we should call this the Deep Learning resurgence, and not the AI resurgence.

Blockchain platforms have led to incredible advances in the design and development of decentralized applications and systems and have been applied to domains ranging from cryptocurrencies to enterprise supply chains. More importantly, there are two capabilities that blockchains enable due to their inherent decentralized implementation.

First, blockchains provide the ability for users to be in control of their data and to decide when, where, to whom, and for how long to provide access to their data i.e. blockchains are the anti-thesis of systems that intrinsically and automatically exploit the user’s private data. Further, with the advent of Zero-knowledge proofs, blockchains now have the ability to reveal nothing about a transaction except that it is valid.

Second, blockchains are designed without a central authority or system. Therefore, in order to achieve agreement on both data and transactions, blockchains use a variety of fault-tolerant consensus algorithms. While there is an assortment of consensus algorithms, all of them share similar characteristics with respect to achieving agreement across a decentralized set of nodes (or systems). In particular, a variant called Byzantine Consensus addresses the Byzantine Fault Tolerance problem referred to earlier. Blockchains enable the development of AI applications that are not reliant on a single-vendor implementation with all of their concomitant risks and faults.

Together, these two critical capabilities have the potential to enable today’s Machine Learning implementations to address their Achilles Heel and to enable AI applications that are both not privacy intrusive and not susceptible to the single-vendor Byzantine Faults.
CYDigital/marteq.io's insight:

Excellent insight as to how AI/ML can be (significantly) improved.

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

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CYDigital/marteq.io's curator insight, October 28, 3:56 PM

Excellent insight as to how AI/ML can be (significantly) improved.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing

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A Brief on China's Forthcoming "Cryptocurrency" - CYDigital

A Brief on China's Forthcoming "Cryptocurrency" - CYDigital | The CYDigital Blog | Scoop.it

Shortly, China will be launching its own cryptocurrency, which may not be a cryptocurrency. China’s big four state-owned commercial banks (the Bank of China, the China Construction Bank, the Industrial and Commercial Bank of China, and the Agricultural Bank of China) will be the only issuers of China’s CBDC (Central Bank Digital Currency).

 

It feels more like a digital replacement for the Yuan than a true cryptocurrency, and it will better facilitate the financial lifecycle for many Chinese citizens since they are heavy users of digital payment system like Alipay.

 

Chinese officials have stated they want to strike a balance between anonymous payments and being able to track money flow to prevent money laundering. This may be disingenuous as China has moved away from anonymous transactions (cash exchanges) and to digital payments at a breakneck speed. It is more likely that the goal is deeper tracking of transactions. “It might be more accurate to say that the PBOC (The People's Bank of China) is looking to release digital cash with extra surveillance.”[1]

 

Reporting notes that the CBDC could look akin to Libra, which may be reflected in two ways: (1) as a system capable of handling very high transaction rates, and; (2) it will be on a permissioned blockchain. It may be a fully private blockchain not just in who has the rights to execute the consensus protocol and decide the mining rights and rewards, but also who maintains and can audit the shared ledger.

 

Some additional notes:

 

  1. China has been dependent on the USD as the global reserve.
  2. The new CBDC will be backed by the yuan.
  3. The yuan is dependent on USD and CBDC is backed by yuan.
  4. Currency manipulation issues are the main worry for other governments.
  5. China wants to make CBDC a global currency.
  6. China’s big four state-owned commercial banks, as well as fintech giants Alibaba, Tencent, Union Pay, and an unnamed company, will be the first batch of organizations to receive the CBDC.
  7. The PBOC’s Digital Currency Research Lab:
    1. Launched Shenzhen Fintech Research Institute;
    2. Went on a hiring spree for blockchain architects and cryptography specialists;
    3. Filed more than 50 patent applications to detail the potential design of the state-backed digital yuan system but will strip off most cryptocurrencies’ anonymity and decentralization features.

 

 [1] Roger Huang, “China's Digital Currency Is Unlikely To Be A Cryptocurrency,” Forbes, 8/14/19, https://www.forbes.com/sites/rogerhuang/2019/08/14/chinas-digital-currency-is-unlikely-to-be-a-cryptocurrency/#4d4a3f8c6a52

CYDigital/marteq.io's insight:

Written by CYDigital's CTO, John Rizzo.

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

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CYDigital/marteq.io's curator insight, October 28, 4:42 PM

Written by our CTO, John Rizzo.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing

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Senator proposes data privacy bill with serious punishments

Senator proposes data privacy bill with serious punishments | The CYDigital Blog | Scoop.it
If the bill were a law during Facebook’s privacy scandals, Mark Zuckerberg would face jail time, Sen. Ron Wyden says.
CYDigital/marteq.io's insight:

At CYDigital we are flipping the script. Our Consumers won't be packaged up and sold to advertisers instead we will package up advertisers and their offerings to be presented to our Consumers. The control to interact goes to the Consumer, where it should be.

 

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CYDigital/marteq.io's curator insight, October 22, 2:44 AM

At CYDigital we are flipping the script. Our Consumers won't be packaged up and sold to advertisers instead we will package up advertisers and their offerings to be presented to our Consumers. The control to interact goes to the Consumer, where it should be.

Come see what we are doing www.cyd.digital 

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IRS Guidance on the Tax Treatment of Cryptocurrency - National Law Review

IRS Guidance on the Tax Treatment of Cryptocurrency - National Law Review | The CYDigital Blog | Scoop.it
On Wednesday October 9, in Revenue Ruling 2019-24 the IRS delivered on some of those promises, publishing a Revenue Ruling on the tax treatment of forks and related airdrops and posting an accompanying information circular on its website providing a list of frequently asked questions and answers (“IRS Q&A”) that, among other things, addresses methods for determining a taxpayer’s basis in cryptocurrency. While the IRS Q&A appears to be mostly non-controversial, the treatment of forks and airdrops is likely to be the subject of debate.
CYDigital/marteq.io's insight:

More on US tax implications from the use of crypto. If you have questions about hard forks or airdrops, let us know info@cyd.digital

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech

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CYDigital/marteq.io's curator insight, October 21, 11:14 AM

When you consider cryptocurrency as a part of your marketing efforts, bear in mind that there are tax implications needing to be considered. 

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

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Inside Facebook’s Botched Attempt to Start a New Cryptocurrency - WSJ

Inside Facebook’s Botched Attempt to Start a New Cryptocurrency - WSJ | The CYDigital Blog | Scoop.it
With libra, the social-media giant promised to change payments world-wide. Instead, major partners bolted after lawmakers and regulators challenged its plans, an early sign of how Washington is putting Facebook on a tight leash.
CYDigital/marteq.io's insight:

Again, we are not surprised: it was a massive intrusion into the individual's privacy.

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech

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What you do on the Internet is worth a lot.

https://www.washingtonpost.com/technology/2019/10/14/what-you-do-internet-is-worth-lot-exactly-how-much-nobody-knows/

CYDigital/marteq.io's insight:

More on the confusion around how much consumer's data is worth. We think it is simple, look at the revenues and marketshare of the companies who have built their business almost wholly on consumer data. 

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How Much Is Your Privacy Really Worth? - OneZero

Why privacy legislation is hard: No one knows how much privacy is worth.
CYDigital/marteq.io's insight:

"As long as [data is] viewed in economic terms, as a good to be bought, sold, and traded off between consumers and corporations, tech companies will have the upper hand, because individuals’ choices are so easily manipulated. An alternative, he suggests, is to view privacy more like a human right: something everyone deserves, whether they full grasp its value or not."

 

From the consumer perspective, the current notice-and-choice systems do not provide adequate and transparent descriptions of personal data use, They are confusing and misunderstood by consumers. They don’t give consumers the ability to exercise truly informed choices.

 

At CYDigital we put complete control in the consumer’s hands. We don’t use global opt out methods or hidden options, we explain it clearly and up front. Our consumers are our partners in business and delivering value to those partners through transparency and integrity is our number one goal. 

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As California data privacy law looms, draft rules revealed

As California data privacy law looms, draft rules revealed | The CYDigital Blog | Scoop.it
The attorney general's office can begin enforcing the California Consumer Protection Act in July, six months after its enactment.
CYDigital/marteq.io's insight:

"California legislators were crafting the CCPA right before GDPR went into effect last year. Though not directly modeled after the European Union's regulation, the CCPA is largely considered the first step toward a comprehensive law in the U.S."

 

"the FTC largely lacks the muscle needed to enforce data privacy. The CCPA, as of right now, has the opportunity to provide that muscle."

 

The CCPA will lead the US into a new era of data privacy rules. Adherence wont be as easy as adding an option to delete data and then hide that option deep in the settings. Systems will need to be designed to give users control over the data they generate by their online activities. Come see how do this at CYDigital.

www.cyd.digital

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4 Key Insights From the Gartner Hype Cycle for CRM Sales Technology, 2019 - Smarter With Gartner

4 Key Insights From the Gartner Hype Cycle for CRM Sales Technology, 2019 - Smarter With Gartner | The CYDigital Blog | Scoop.it
Blockchain for lead generation delivers the ability to source leads and share information using a decentralized platform in a peer-to-peer network. This is the first time blockchain is entering into the sales world, and it has the potential to have a transformational impact on the business and how sales organizations typically source leads and contact information. 

Rather than sourcing from many unreliable third-party databases, users can instead take part in a network sharing system to source leads and contacts that fit their organization, while selling leads that do not conform to their ideal customer profile to other companies that may need that lead. Currently, sales leaders will not find many vendors offering blockchain for lead generation. However, in the meantime, they can learn more about its potential use cases and prepare for an increase in the vendor landscape.
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CYDigital/marteq.io's curator insight, October 14, 12:08 PM

We're excited about this, as it is EXACTLY what we're doing!! 

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

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Are you ready for America's data protection laws?

Are you ready for America's data protection laws? | The CYDigital Blog | Scoop.it
If your company is still grappling with Europe's data protection laws, then watch out. You'll soon have American data protection laws to deal with, too.
CYDigital/marteq.io's insight:

CCPA is coming is your business ready for it. At CYDigital we are designed from the ground up for it. Data privacy, accountability, and value sharing are in our DNA. 
Curated by CYDigital www.cyd.digital

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Recapping the events of Korea Blockchain Week 2019

Recapping the events of Korea Blockchain Week 2019 | The CYDigital Blog | Scoop.it
Vitalik Buterin highlights Grants, Hdac announced new project and Terra proves that it owns Korea
Seoul, South Korea hosted the much anticipated Korea Blockchain Week from Sep. 27, 2019, to Friday, Oct. 4, 2019. The main conference of the event, known as D.FINE, took place between September 30th and
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CYDigital/marteq.io's curator insight, October 11, 12:22 PM

Mike Novogratz, CEO of Galaxy Digital Holdings said:
“There were a lot of junks that raised a lot of capital but did not have sustainability. They promised a lot of protocols and an ecosystem they are going to build, and then they would attract users to the ecosystem making it a speculative asset. In order to keep a speculative market alive, you need fuel in the form of news and updates from time to time.  We must look at these tokens as venture bets.”
It is not enough to just have updates and progress. The token should have value in the system that it fuels. The system should create the value that is the standard on which the token stands. Come see how we are doing this at CYDigital.
Curated by CYDigital: 

Enabling Consumers to ControlOwn Profit from Their Data www.cyd.digital

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Following PayPal, eBay, Stripe, Visa, and Mastercard Leave Libra

Following the departure of PayPal from Facebook’s Libra project—a cryptocurrency that promises to “reinvent money” and “transform the global economy”—a new wave of departures has rocked the platform as eBay, Stripe, Visa, and Mastercard have all announced that they are abandoning ship.
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CYDigital/marteq.io's curator insight, October 11, 8:51 PM

We are not surprised. 

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Privacy Law Alert - New York State Enacts a New Electronic Data Privacy Protection Law - Lexology

Privacy Law Alert - New York State Enacts a New Electronic Data Privacy Protection Law - Lexology | The CYDigital Blog | Scoop.it
In July 2019, New York State passed the Stop Hacks and Improve Electronic Data Security Act, N.Y. G.B.L. § 899 et seq. (the “SHIELD Act”), which goes into effect on March 21, 2020.

The SHIELD Act is meant to improve consumer data security by expanding the definition of protected data, increasing notification requirements, and requiring substantive data security controls. The SHIELD Act will make New York’s data protection laws consistent with those of other states, including Massachusetts and Florida.

Who is Covered?

The SHIELD Act expands New York’s electronic data protection to cover any person or business that owns, licenses, trades in, or otherwise affects the private information of any New York resident, regardless of whether the business is located in New York.
CYDigital/marteq.io's insight:

"...regardless of whether the business is located in New York." 

 

Curated by CYDigital: enabling Marketers to discover extraordinary opportunities from their data https://cyd.digital

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Initial CCPA Compliance Costs Could Hit $55 Billion: Study - Bank Info Security

Initial CCPA Compliance Costs Could Hit $55 Billion: Study - Bank Info Security | The CYDigital Blog | Scoop.it
The California Consumer Privacy Act could cost companies in the state a total of $55 billion for initial compliance expenses, according to a new study prepared for the state attorney general's office. The landmark privacy legislation is slated to go into effect on Jan. 1, 2020.

The study, prepared by independent researchers at Berkeley Economic Advising and Research, was made public by the Department of Finance in late September.

The report portrays the $55 billion figure as a rough estimate of initial compliance costs for the 75 percent of California companies that will be required to adhere to the new law.
CYDigital/marteq.io's insight:

Holy crap!

 

Curated by CYDigital: enabling Marketers to discover extraordinary opportunities from their data https://cyd.digital

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Facebook 2020 Launch of Libra Cryptocurrency in Doubt - The Blockchain

Faceook CEO Mark Zuckerberg has hinted that the 2020 launch of Libra is not written in stone in a recent interview with Nikkei Asian Review. When asked directly about the 2020 launch he was ambiguous.  

CYDigital/marteq.io's insight:

It'll be a slow roll. Curated by CYDigital: enabling Marketers to discover extraordinary opportunities from their data https://cyd.digital

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Moving to A First-Party Ad Economy | ExchangeWire.com

Moving to A First-Party Ad Economy | ExchangeWire.com | The CYDigital Blog | Scoop.it
At a recent function at DMEXCO, over a number of frothy pilsners, a European publisher exec told me that since 2017, they had abandoned passerby traffic arbitrage to focus on logged-in users.

The strategy resulted in a significant drop in traffic, but had increased their first-party data. While revenue took a hit initially, it did recover as overall eCPMs rose in line with supply constraints.

This strategy looks like genius foresight now. The publisher in question is in a strong position now as we move into the first-party era.

All publishers are going to have to follow a similar line to survive. First-party data is now table stakes for digital media. Whether or not publishers can do this at scale is a critical question. Scale is likely to be stitched together via data co-ops, ID initiatives and data joining tech.
CYDigital/marteq.io's insight:

First party data pales in comparison to zero party data (which is what CYDigital supports). Curated by CYDigital: enabling Marketers to discover extraordinary opportunities from their data https://cyd.digital

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Should companies have to pay you to use your personal data? – RetailWire

Should companies have to pay you to use your personal data? – RetailWire | The CYDigital Blog | Scoop.it
Mr. Yang argues that the personal data of individuals should be owned by them and not a corporation. He lays out a list of seven rights he believes should be codified into law. These include the right to:

Be informed as to what data is collected and how it will be used;
Opt out of data collection or sharing;
Be told if a website has data on an individual and what that is;
Be forgotten and to have all data deleted upon request;
Be informed if ownership of personal data changes hands;
Be informed of data breaches in a timely manner;
Download all data in a standardized format that can be ported to another platform.
CYDigital/marteq.io's insight:

Andrew Yang is absolutely right, and it's surprising that the other candidates have not campaigned on this issue as well. And it's a warning shot for marketers. Curated by CYDigital: enabling Marketers to discover extraordinary opportunities from their data https://cyd.digital

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