The CYDigital Blog
464 views | +0 today
Follow
 
Scooped by CYDigital/marteq.io
onto The CYDigital Blog
Scoop.it!

Your customers don’t want absolute privacy — just fair compensation for their data - TheNextWeb

Your customers don’t want absolute privacy — just fair compensation for their data - TheNextWeb | The CYDigital Blog | Scoop.it
First, through our MSR app, my team asked a group of individuals how concerned they are about the general protection of their privacy. Seventy-four percent said they were either somewhat or extremely concerned. No big surprises here. We went a step further by asking them how likely they’d be to share more data if they felt their privacy was protected, 61 percent indicated that they probably or definitely would. 

When we asked our users if they would be willing to share more data if they felt corporations were being more transparent in how they were using the data, we found 77 percent indicating that they probably or definitely would share more. 

Here is where things get interesting. Our team also asked how likely they would be to share more data if they were paid fairly for it. Wait for it . . . 73 percent said they probably or definitely would, with only 7 percent saying they would not (the rest being neutral). So the question becomes, do people care about privacy, do they care about being paid, do they care about transparency or something else entirely?
CYDigital/marteq.io's insight:

The share is a bit higher than other studies, but in alignment, i.e., greater than 60%.

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

No comment yet.
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

What Is Homomorphic Encryption? And Why Is It So Transformative? - Forbes

What Is Homomorphic Encryption? And Why Is It So Transformative? - Forbes | The CYDigital Blog | Scoop.it
Homomorphic encryption makes it possible to analyze or manipulate encrypted data without revealing the data to anyone. Something as simple as looking for a coffee shop when you’re out of town reveals huge volumes of data with third parties as they help you satiate your caffeine craving—the fact that you’re seeking a coffee shop, where you are when you’re searching, what time it is and more. If homomorphic encryption were applied in this fictional coffee search, none of this information would be visible to any of third parties or service providers such as Google. In addition, they wouldn’t be able to see what answer you were given regarding where the coffee shop is and how to get there.

While we might be willing to part with the data that is exposed when we search for our next caffeine fix, homomorphic encryption has huge potential in areas with sensitive personal data such as in financial services or healthcare when the privacy of a person is paramount. In these cases, homomorphic encryption can protect the sensitive details of the actual data, but still, be analyzed and processed.
CYDigital/marteq.io's insight:

One of the next great big things around the corner. Imagine this + state legislation mandating data privacy. What are your plans??

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Introducing Connecting the Retail Dots - CheetaDigital

Introducing Connecting the Retail Dots - CheetaDigital | The CYDigital Blog | Scoop.it
Zero-party data is another type of data that should be heavily utilized in the retail space. Sourced directly from consumers, zero-party data is intentionally and proactively provided by a consumer with the expectation it will enhance their experience or that they will receive something in exchange (i.e., a value exchange). This data can be used to ensure every interaction your brand has with a customer directly reflects their preferences, meets their unique expectations, and speaks to their interests. 

CYDigital/marteq.io's insight:

Zero Party data is the core to CYDigital!

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Omnicom’s Hearts & Science Expands Marketing Tech Consulting Group - WSJ

Omnicom’s Hearts & Science Expands Marketing Tech Consulting Group - WSJ | The CYDigital Blog | Scoop.it
New data privacy laws are forcing marketers to rethink how they handle audience data, including the technologies they use to collect, manage and transact on that information.

Omnicom Group Inc.’s media agency Hearts & Science is expanding the efforts of a new division to help clients with those efforts—and in doing so the agency hopes to beat back increased competition from consulting firms offering similar services.

Marketers have a growing need for technology in these areas as laws such as the California Consumer Privacy Act and Europe’s General Data Protection Regulation impose limits on how companies can collect and use audience data for advertising purposes.
CYDigital/marteq.io's insight:

The pressure from data privacy legislation is causing agencies and users to change their tactics. Here's proof.

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

IKEA Promises New Data Controls for Consumers - WSJ

IKEA Promises New Data Controls for Consumers - WSJ | The CYDigital Blog | Scoop.it
IKEA will give consumers broad new controls over the way it collects and uses data about them on its digital platforms, the company said.

The initiative will let people decide whether the company can use information such as their IKEA browsing history, previous purchases and product preferences to inform product recommendations in its app, for example, and eventually on its website.

Consumers will also be able to use an incognito browsing mode, tell IKEA how long it can keep their data, and easily delete their data from IKEA’s records, according to the company.

And they will be able to tell IKEA not to use their data, such as browsing history or the items they abandoned in online shopping carts, to target digital ads to them elsewhere, the company said.
CYDigital/marteq.io's insight:

IKEA giving control to consumers. It's a start, but how can the consumer take control across ALL the websites they visit? That's the CYDigital solution.

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Vodafone leaves Facebook's Libra digital currency

Vodafone leaves Facebook's Libra digital currency | The CYDigital Blog | Scoop.it
Telecommunications operator Vodafone has left Facebook's Libra Association, the group confirmed on Tuesday.
CYDigital/marteq.io's insight:

Inevitable, and joining seven others including Visa, MasterCard, PayPal and eBay.

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The CCPA is here.

How are the services you use addressing it?

CYDigital/marteq.io's insight:

Just a reminder that the CCPA is now in effect! Come see how we are addressing this great effort at www.cyd.digital

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

CCPA - Are you ready for January 1, 2020?

CCPA - Are you ready for January 1, 2020? | The CYDigital Blog | Scoop.it
StarRez is the world-leader in providing student housing software including: online web-based student self-service, built-in reporting, room assignments, conference, judicial, inventory, maintenance, and student property management.
CYDigital/marteq.io's insight:

CCPA goes into effect on Jan 1st 2020, is your company ready? CYDigital is designed from the ground up to go much further than just bare bones compliance. 

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Council Post: Why Is The CCPA A Data Privacy Wake-Up Call?

Council Post: Why Is The CCPA A Data Privacy Wake-Up Call? | The CYDigital Blog | Scoop.it
Compliance with the CCPA is going to be central to doing business with Californians. Here's how to go about it.
CYDigital/marteq.io's insight:

At CYDigital consumers own their data and manage how it is accessed. All the tools are in their hands. This creates an engaged consumer with total awareness of how their data is being used. The access to tools are simple and with a couple of upfront and readily available clicks access can be closed. This model makes it a necessity to bring the consumer into the value chain by offering them actual revenue in their pockets. The CCPA helps bad actors get on the right path. But regulations start where ethics end, at CYDigital we designed from the ground up with consumer data privacy and ownership as guiding lights. Integrity is our mantra and our promise.  

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

CYDigital Endorses The Contract for the Web

CYDigital Endorses The Contract for the Web | The CYDigital Blog | Scoop.it
CYDigital has joined the growing list of supporters of the Contract for the Web, led by Tim Berners-Lee The web is one of the most powerful tools we’ve ever had to transform our lives for the better — it transforms people’s lives, enriches society and reduces inequality. But never before has its pow
CYDigital/marteq.io's insight:

.@timberners_lee warns that if we don’t act now — and act together — we risk squandering the web’s potential as a force for good.

Will you join CYDigital and fight for the #WebWeWant? @webfoundation

contractfortheweb.org/action

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

— Privacy, simplified.

— Privacy, simplified. | The CYDigital Blog | Scoop.it
The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.
CYDigital/marteq.io's insight:

Privacy is important, very important, but there is also value in getting offers on goods and services that are a fit for you. With CYDigital's DApp and a browser (or browser plug-in) like DuckDuckGo you can have both!

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Facebook’s Libra co-creator: Social, financial data will remain separate - ComputerWorld

Facebook’s Libra co-creator: Social, financial data will remain separate - ComputerWorld | The CYDigital Blog | Scoop.it
The co-creator of Facebook's Libra says that once the blockchain-based digital currency is launched users' social media information – and financial data tied to the stablecoin – will not be connected in any way.

Christian Catalini, the head economist at Calibra, the Facebook subsidiary in charge of the launch of Libra and its associated online digital wallet, said that from the beginning the plan for the cash-backed cryptocurrency was to profit from advertising and not the sale of private data.
CYDigital/marteq.io's insight:

But can it be connected? If they're deploying blockchain, then yes.

 

Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Advertisers emerge as buyers for ad tech - DigiDay

Advertisers emerge as buyers for ad tech - DigiDay | The CYDigital Blog | Scoop.it
The slump in optimism around ad tech and martech businesses hasn’t been enough to deter a growing number of advertisers. So far this year, several high-profile advertisers have swooped for companies that sat on the periphery of the ad tech and mar tech sectors. McDonald’s bought personalization platform in March, Walmart snapped up ad tech startup Polymorph Labs to deliver more relevant ads to online shoppers in April, Nike bet on predictive analytics company Celect in August; travel startup OYO Hotels and Homes-bought Danamica, a Copenhagen-based startup that specializes in dynamic pricing through machine learning in September; and the same month MasterCard cut a deal for customer data platform SessionM.

As different as the acquired businesses are to one another, none of them can be described as a core part of an ad tech or martech stack — i.e., a demand-side platform, an ad server, a content marketing platform or search engine optimization tools. None of those types of businesses are easy to manage. Agencies and publishers have tried to make those deals work in the past and struggled to varying degrees. When mobile phone operator Three kicked off a search to acquire a DSP in the first quarter of the year, for example, the procurement process quickly ground to a halt, said one consultant with knowledge of the plan on condition of anonymity. With the latest wave of acquisitions, however, advertisers aren’t trying to shoehorn sprawling ad businesses that weren’t developed with them in mind. Instead, they’re eyeing smaller but arguably more strategic vendors that can turbocharge specific objectives.

CYDigital/marteq.io's insight:

It's a competitive edge for the large scale advertiser.

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Opinion | There’s a Lot We Still Don’t Know About Libra - The New York Times

Opinion | There’s a Lot We Still Don’t Know About Libra - The New York Times | The CYDigital Blog | Scoop.it
The fundamental problem is that, contrary to Facebook’s narrative, Libra is not simply a money transfer scheme. Once launched, Libra will spawn an entire ecosystem of financial services and service providers — authorized Libra dealers, brokers, asset managers, custodians, exchanges, digital identity providers, verifiers and so on — whose identities and qualifications we cannot yet anticipate. These entities may be controlled by Facebook or by other corporate members of Libra Association, operate across multiple financial and commercial markets and not be subject to appropriate supervision and oversight by financial regulators.

Furthermore, will the Libra Association provide some form of liquidity support for these dealers, much like the Federal Reserve does for regulated banks today? This relationship could transform Libra from a “stablecoin” into an elastic (and potentially volatile) currency. It is this type of direct access to the Federal Reserve system that both enables banks in the United States to engage in money-creation and subjects them to extensive government regulation, including legal restrictions on their ability to transact with affiliated entities. Yet none of these regulatory constraints would apply to Libra dealers.

In effect, Libra would become the epitome of a “shadow” banking system (a term commonly used to describe the complex network of financial markets and institutions that replicate banking activities outside the sphere of bank regulation). The Libra Association and its affiliated entities would function as a privately run central bank, with Mark Zuckerberg as the cryptocurrency-era’s version of Alan Greenspan. It is only when we appreciate this dynamic that it becomes clear how truly problematic Libra could be, and why we should take so seriously Facebook executives’ unwavering commitment to plow ahead with their project.
CYDigital/marteq.io's insight:

The pushback continues to be significant. Consider this for a second: what if FB were to solve all of their data privacy issues, and their election influence issues. Would they not be in a better position to gain support for Libra?

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Your customers don’t want absolute privacy — just fair compensation for their data - TheNextWeb

Your customers don’t want absolute privacy — just fair compensation for their data - TheNextWeb | The CYDigital Blog | Scoop.it
First, through our MSR app, my team asked a group of individuals how concerned they are about the general protection of their privacy. Seventy-four percent said they were either somewhat or extremely concerned. No big surprises here. We went a step further by asking them how likely they’d be to share more data if they felt their privacy was protected, 61 percent indicated that they probably or definitely would. 

When we asked our users if they would be willing to share more data if they felt corporations were being more transparent in how they were using the data, we found 77 percent indicating that they probably or definitely would share more. 

Here is where things get interesting. Our team also asked how likely they would be to share more data if they were paid fairly for it. Wait for it . . . 73 percent said they probably or definitely would, with only 7 percent saying they would not (the rest being neutral). So the question becomes, do people care about privacy, do they care about being paid, do they care about transparency or something else entirely?
CYDigital/marteq.io's insight:

The share is a bit higher than other studies, but in alignment, i.e., greater than 60%.

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Google bought Fitbit for the data, of course - Marketplace

Google bought Fitbit for the data, of course - Marketplace | The CYDigital Blog | Scoop.it
Google announced plans to buy Fitbit for more than $2 billion, and make no mistake, it’s not for the wristbands. 

Google has been working on products related to health and medicine for years. Last year, it announced an effort to use artificial intelligence to scan electronic health records, or EHRs, to make predictions about what might happen with hospitalized patients. 

Recently, there’s also been a push in the medical field around something called social determinants of health. Those are, for example, how your location, income, education or your commute can have a big impact on your health. 
CYDigital/marteq.io's insight:

Of course! And what's the compensation back to the Consumer?

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Inside Amazon’s plan for Alexa to run your entire life - MIT Technology Review

Inside Amazon’s plan for Alexa to run your entire life - MIT Technology Review | The CYDigital Blog | Scoop.it
Speaking with MIT Technology Review, Rohit Prasad, Alexa’s head scientist, has now revealed further details about where Alexa is headed next. The crux of the plan is for the voice assistant to move from passive to proactive interactions. Rather than wait for and respond to requests, Alexa will anticipate what the user might want. The idea is to turn Alexa into an omnipresent companion that actively shapes and orchestrates your life. This will require Alexa to get to know you better than ever before.

CYDigital/marteq.io's insight:

Epitomizes intrusive without monetary compensation.

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

'Completely disproportionate and mad': Why ePrivacy is a looming nightmare for publishers - DigiDay

'Completely disproportionate and mad': Why ePrivacy is a looming nightmare for publishers - DigiDay | The CYDigital Blog | Scoop.it
Forget GDPR. Publishers could be in for an even rougher time with the looming ePrivacy Regulation, which will clamp down on how cookies are used for ad targeting, with potentially far-reaching impact for the way digital advertising has operated for over 20 years.

Under the current ePrivacy law proposals publishers and any site owners would need informed consent in order to use any form of cookie. (Under GDPR, there are six different legal bases, albeit two that are used mostly in advertising: legitimate interest and consent.)

An earlier draft also specified that consumers would determine their consent settings via the browsers they used, not publishers directly, making browsers the so-called gatekeepers of consent. That latter part has been deleted in the various revisions, yet numerous European publisher trade bodies, including the European Publishers Council, have stressed their concern that it will be reintroduced.

On Oct. 22, European Union member states will vote on whether or not they agree on the current, revised version of the law. Should they do so, that may speed up the law’s ratification earlier than suspected, according to Angela Mills Wade, executive director of the European Publishers Council. “It’s looking, alarmingly, like it is speeding up,” she said.
CYDigital/marteq.io's insight:

You reap what you sow. 

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Analysis Of Attorney General Regulations To The CCPA– Part 1: Notices To Consumers - Privacy Protection - United States - Mondaq

Analysis Of Attorney General Regulations To The CCPA– Part 1: Notices To Consumers - Privacy Protection - United States - Mondaq | The CYDigital Blog | Scoop.it
Overview:
Article 2 (see pages 3 through 10) of the California Attorney General's CCPA draft regulations specify certain notices that must be given to consumers at the time of collection of their personal information, including consumers' rights to opt-out of the sale of their personal information, and notices of financial incentives a business may offer in exchange for consumers' personal information. Article 2 also provides specific CCPA requirements for company privacy policies.

Key Elements:
ALL notices given to consumers must meet the following requirements:

Easy to read language that is understandable to an average consumer, and avoid technical or legal jargon
Available in all languages that business provides contracts, disclaimers, etc.
Accessible to consumers with disabilities
Include all required information, or link to the section of the privacy policy that contains the required information
CYDigital/marteq.io's insight:

US businesses need a nationwide program vs. state by state. 

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

No comment yet.
Rescooped by CYDigital/marteq.io from The Blockchain & MarTech Alert
Scoop.it!

How blockchain technology can save AI - CryptoSlate

How blockchain technology can save AI - CryptoSlate | The CYDigital Blog | Scoop.it
Much of what we term AI today results from the application of Machine Learning to extraordinarily large amounts of data. To be precise, it is the application of so-called Deep (Machine) Learning techniques that has enabled the rise of voice search and voice-activated assistants such as Siri, healthcare innovations in areas such as cancer diagnosis and treatment, face recognition such as AWS Rekognition and the broader areas of image and video analysis and recognition, machine translation including tools like Bing Translator, speech recognition tools and the emergence of the so-called self-driving automobiles and more. Technically, we should call this the Deep Learning resurgence, and not the AI resurgence.

Blockchain platforms have led to incredible advances in the design and development of decentralized applications and systems and have been applied to domains ranging from cryptocurrencies to enterprise supply chains. More importantly, there are two capabilities that blockchains enable due to their inherent decentralized implementation.

First, blockchains provide the ability for users to be in control of their data and to decide when, where, to whom, and for how long to provide access to their data i.e. blockchains are the anti-thesis of systems that intrinsically and automatically exploit the user’s private data. Further, with the advent of Zero-knowledge proofs, blockchains now have the ability to reveal nothing about a transaction except that it is valid.

Second, blockchains are designed without a central authority or system. Therefore, in order to achieve agreement on both data and transactions, blockchains use a variety of fault-tolerant consensus algorithms. While there is an assortment of consensus algorithms, all of them share similar characteristics with respect to achieving agreement across a decentralized set of nodes (or systems). In particular, a variant called Byzantine Consensus addresses the Byzantine Fault Tolerance problem referred to earlier. Blockchains enable the development of AI applications that are not reliant on a single-vendor implementation with all of their concomitant risks and faults.

Together, these two critical capabilities have the potential to enable today’s Machine Learning implementations to address their Achilles Heel and to enable AI applications that are both not privacy intrusive and not susceptible to the single-vendor Byzantine Faults.
CYDigital/marteq.io's insight:

Excellent insight as to how AI/ML can be (significantly) improved.

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

CYDigital/marteq.io's curator insight, October 28, 2019 3:56 PM

Excellent insight as to how AI/ML can be (significantly) improved.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing

Rescooped by CYDigital/marteq.io from The Blockchain & MarTech Alert
Scoop.it!

A Brief on China's Forthcoming "Cryptocurrency" - CYDigital

A Brief on China's Forthcoming "Cryptocurrency" - CYDigital | The CYDigital Blog | Scoop.it

Shortly, China will be launching its own cryptocurrency, which may not be a cryptocurrency. China’s big four state-owned commercial banks (the Bank of China, the China Construction Bank, the Industrial and Commercial Bank of China, and the Agricultural Bank of China) will be the only issuers of China’s CBDC (Central Bank Digital Currency).

 

It feels more like a digital replacement for the Yuan than a true cryptocurrency, and it will better facilitate the financial lifecycle for many Chinese citizens since they are heavy users of digital payment system like Alipay.

 

Chinese officials have stated they want to strike a balance between anonymous payments and being able to track money flow to prevent money laundering. This may be disingenuous as China has moved away from anonymous transactions (cash exchanges) and to digital payments at a breakneck speed. It is more likely that the goal is deeper tracking of transactions. “It might be more accurate to say that the PBOC (The People's Bank of China) is looking to release digital cash with extra surveillance.”[1]

 

Reporting notes that the CBDC could look akin to Libra, which may be reflected in two ways: (1) as a system capable of handling very high transaction rates, and; (2) it will be on a permissioned blockchain. It may be a fully private blockchain not just in who has the rights to execute the consensus protocol and decide the mining rights and rewards, but also who maintains and can audit the shared ledger.

 

Some additional notes:

 

  1. China has been dependent on the USD as the global reserve.
  2. The new CBDC will be backed by the yuan.
  3. The yuan is dependent on USD and CBDC is backed by yuan.
  4. Currency manipulation issues are the main worry for other governments.
  5. China wants to make CBDC a global currency.
  6. China’s big four state-owned commercial banks, as well as fintech giants Alibaba, Tencent, Union Pay, and an unnamed company, will be the first batch of organizations to receive the CBDC.
  7. The PBOC’s Digital Currency Research Lab:
    1. Launched Shenzhen Fintech Research Institute;
    2. Went on a hiring spree for blockchain architects and cryptography specialists;
    3. Filed more than 50 patent applications to detail the potential design of the state-backed digital yuan system but will strip off most cryptocurrencies’ anonymity and decentralization features.

 

 [1] Roger Huang, “China's Digital Currency Is Unlikely To Be A Cryptocurrency,” Forbes, 8/14/19, https://www.forbes.com/sites/rogerhuang/2019/08/14/chinas-digital-currency-is-unlikely-to-be-a-cryptocurrency/#4d4a3f8c6a52

CYDigital/marteq.io's insight:

Written by CYDigital's CTO, John Rizzo.

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech #marketing

CYDigital/marteq.io's curator insight, October 28, 2019 4:42 PM

Written by our CTO, John Rizzo.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing

Rescooped by CYDigital/marteq.io from The Blockchain & MarTech Alert
Scoop.it!

Senator proposes data privacy bill with serious punishments

Senator proposes data privacy bill with serious punishments | The CYDigital Blog | Scoop.it
If the bill were a law during Facebook’s privacy scandals, Mark Zuckerberg would face jail time, Sen. Ron Wyden says.
CYDigital/marteq.io's insight:

At CYDigital we are flipping the script. Our Consumers won't be packaged up and sold to advertisers instead we will package up advertisers and their offerings to be presented to our Consumers. The control to interact goes to the Consumer, where it should be.

 

CYDigital/marteq.io's curator insight, October 22, 2019 2:44 AM

At CYDigital we are flipping the script. Our Consumers won't be packaged up and sold to advertisers instead we will package up advertisers and their offerings to be presented to our Consumers. The control to interact goes to the Consumer, where it should be.

Come see what we are doing www.cyd.digital 

Rescooped by CYDigital/marteq.io from The Blockchain & MarTech Alert
Scoop.it!

IRS Guidance on the Tax Treatment of Cryptocurrency - National Law Review

IRS Guidance on the Tax Treatment of Cryptocurrency - National Law Review | The CYDigital Blog | Scoop.it
On Wednesday October 9, in Revenue Ruling 2019-24 the IRS delivered on some of those promises, publishing a Revenue Ruling on the tax treatment of forks and related airdrops and posting an accompanying information circular on its website providing a list of frequently asked questions and answers (“IRS Q&A”) that, among other things, addresses methods for determining a taxpayer’s basis in cryptocurrency. While the IRS Q&A appears to be mostly non-controversial, the treatment of forks and airdrops is likely to be the subject of debate.
CYDigital/marteq.io's insight:

More on US tax implications from the use of crypto. If you have questions about hard forks or airdrops, let us know info@cyd.digital

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech

CYDigital/marteq.io's curator insight, October 21, 2019 11:14 AM

When you consider cryptocurrency as a part of your marketing efforts, bear in mind that there are tax implications needing to be considered. 

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

Scooped by CYDigital/marteq.io
Scoop.it!

Inside Facebook’s Botched Attempt to Start a New Cryptocurrency - WSJ

Inside Facebook’s Botched Attempt to Start a New Cryptocurrency - WSJ | The CYDigital Blog | Scoop.it
With libra, the social-media giant promised to change payments world-wide. Instead, major partners bolted after lawmakers and regulators challenged its plans, an early sign of how Washington is putting Facebook on a tight leash.
CYDigital/marteq.io's insight:

Again, we are not surprised: it was a massive intrusion into the individual's privacy.

 

Curated by CYDigital: Empowering Marketers, One Blockchain at a Time https://cyd.digital #zeropartydata #martech

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

What you do on the Internet is worth a lot.

https://www.washingtonpost.com/technology/2019/10/14/what-you-do-internet-is-worth-lot-exactly-how-much-nobody-knows/

CYDigital/marteq.io's insight:

More on the confusion around how much consumer's data is worth. We think it is simple, look at the revenues and marketshare of the companies who have built their business almost wholly on consumer data. 

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Much Is Your Privacy Really Worth? - OneZero

Why privacy legislation is hard: No one knows how much privacy is worth.
CYDigital/marteq.io's insight:

"As long as [data is] viewed in economic terms, as a good to be bought, sold, and traded off between consumers and corporations, tech companies will have the upper hand, because individuals’ choices are so easily manipulated. An alternative, he suggests, is to view privacy more like a human right: something everyone deserves, whether they full grasp its value or not."

 

From the consumer perspective, the current notice-and-choice systems do not provide adequate and transparent descriptions of personal data use, They are confusing and misunderstood by consumers. They don’t give consumers the ability to exercise truly informed choices.

 

At CYDigital we put complete control in the consumer’s hands. We don’t use global opt out methods or hidden options, we explain it clearly and up front. Our consumers are our partners in business and delivering value to those partners through transparency and integrity is our number one goal. 

No comment yet.